Jacob & Co. watches, which have been seen on the wrists of celebrities like Tom Brady, Cristiano Ronaldo, Jay-Z, Drake and countless others, have gained a reputation for exotic complications in addition to exotic gem-setting.
Jacob Arabo (“Jacob the Jeweler”) founded Jacob & Co. in New York in 1986 as a high-end jewelry shop serving private clients and the hip‑hop/celebrity crowd.
The watch chapter kicks off in the early 2000s with the Five Time Zone and related world‑time pieces: colorful dials, multiple city sub‑dials, interchangeable bezels/straps, and relatively affordable prices compared to the six-figure masterpieces of today.
Some modern Jacob & Co. watches–perhaps most notably the gem-slathered “Billionaire” series with price tags reaching eight figures–are among the most expensive watches in the world.