The 2025 GPHG Watch Nominees

As we head into the final quarter of the year, the watch world turns its attention to one of the most prestigious events on the calendar: the Grand Prix d’Horlogerie de Genève (GPHG). This annual ceremony brings together the who’s who of Swiss watchmaking to celebrate the year’s best creations. For 2025, more than 300 watches from 184 brands were submitted, and the 1,050 members of the GPHG Academy narrowed the field down to 84 watches and six clocks across 15 categories. In total, 20 prizes will be awarded, with the night’s highest honor being the “Aiguille d’Or” Grand Prix. Ahead of the ceremony on Thursday, November 13, let’s take a closer look at the nominated 2025 GPHG watches.

Best Men’s Watch Nominees of GPHG 2025

For the Men’s category, GPHG selected watches from Chopard, Garrick, Grand Seiko, Laurent Ferrier, Urban Jürgensen, and Zenith. According to the rules, to be considered for this category the watch must include only basic functions: hours, minutes, seconds, a simple date, power reserve, or classic moon phases. It may also feature a digital or retrograde display, and can carry gem-setting, but no more than 9 carats in total.

Chopard L.U.C Quattro Mark IV

Price: CHF 45,500

To mark the 25th anniversary of its groundbreaking Quattro movement, Chopard introduced the L.U.C Quattro Mark IV, a platinum timepiece that showcases Chopard’s mastery of long power reserves in a sleek, contemporary design. Its 39mm bassine-shaped case houses the hand-wound Quattro caliber L.U.C 98.09-L, equipped with four stacked barrels that deliver an impressive nine-day power reserve while maintaining COSC-certified precision and the prestigious Poinçon de Genève hallmark.

The frosted sky-blue dial, accented with white gold hands and markers, offers a crisp display of hours, minutes, small seconds, and date, while the redesigned layout moves the power-reserve indicator to the movement side for a cleaner aesthetic.

Zenith G.F.J. Calibre 13

Price: CHF 48,900

To celebrate its 160th anniversary, Zenith introduced the G.F.J. Calibre 135, a platinum timepiece limited to 160 pieces that revives the most decorated observatory chronometer movement in history. Its 39mm case, slim at 10.5mm, features sculpted lugs, a stepped bezel, and alternating brushed and polished surfaces, while the frosted blue dial is a three-part construction of lapis lazuli, a mother-of-pearl subdial, and an outer brick guilloché ring.

Inside, the re-engineered manual-winding Calibre 135 with an oversized balance wheel, stop-seconds function, and COSC-certified accuracy of within ±2 seconds per day, delivers a 72-hour power reserve. As expected, the movement is finished to an exceptional standard with guilloché bridges and black-polished components.

Laurent Ferrier Classic Auto Horizon

Price: CHF 48,645

At Watches and Wonders 2025, Laurent Ferrier announced that the Classic Auto Horizon would join the permanent collection (following earlier limited-edition versions) and introduced it with a horizon-blue dial for its catalog debut. Its 40mm stainless steel case houses the LF270.01 automatic caliber, a platinum micro-rotor movement offering a 72-hour power reserve, visible through the sapphire back with traditional hand-finishing including rhodium-plated Côtes de Genève and hand-polished bevels.

The horizon-blue dial features a translucent lacquer finish over a vertically satin-brushed base, complemented by white gold Assegai hands, drop-shaped indices, and a snailed small seconds subdial. At 3 o’clock, a sloping stamped aperture displays the date on a white disc with slate-grey numerals, framed for added depth and contrast.

Grand Seiko Spring Drive U.F.A.

Price: CHF 12,000

Grand Seiko introduced the Spring Drive U.F.A. (Ultra Fine Accuracy) in July 2025, powered by the new Caliber 9RB2, the most precise mainspring-driven movement ever created with an impressive annual rate of ±20 seconds. Housed in a 37mm high-intensity titanium case — the smallest Spring Drive watch to date, perfect for the petite wristed among us — the compact movement allows for slim proportions at 11.4mm while still offering a 72-hour power reserve, date display, and power-reserve indicator.

The dial, inspired by frost-covered trees in the Kirigamine Highlands near the Shinshu Watch Studio, is rendered in a silver-blue tone with a finely textured surface and accented by a tempered blue seconds hand. Completing the design is a titanium bracelet with a new three-step micro-adjustment clasp for comfort and precision on the wrist.

Urban Jürgensen UJ-2

Price: CHF 113,500

Urban Jürgensen, one of the oldest names in watchmaking, was relaunched in 2021 under the leadership of Kari Voutilainen, his daughter Venla, and Co-CEO Alex Rosenfield, signaling a new chapter for the historic Copenhagenhouse. In August 2025, the brand introduced the UJ-2, a 39mm red gold timepiece centered on a double wheel natural escapement, a technically demanding mechanism rarely seen in modern watchmaking.

Powered by a hand-wound movement with a 52-hour reserve, the watch features a blue solid silver dial with hand-applied guilloché, complemented by heat-blued hands, a power-reserve indicator at 12 o’clock, and an off-centered running seconds display. Measuring 10.9mm thick and paired with a leather strap, the UJ-2 illustrates the brand’s philosophy of pursuing excellence through uncompromising craftsmanship.

Garrick S3 Deadbeat Seconds – Power Reserve

Price: CHF 44,497

Garrick, the British independent known for its artisanal approach to bespoke watchmaking, unveiled the S3 Deadbeat Seconds – Power Reserve as a nine-piece limited edition. The 42mm steel watch houses the in-house, hand-finished Caliber DB-G07, which incorporates the rare deadbeat seconds complication, causing the seconds hand to tick in one-second steps despite its mechanical construction.

Visible on the open dial, Garrick’s oversized Trinity free-sprung balance at 6 o’clock underscores the brand’s technical identity, while applied chapter rings and observatory-style hands emphasize the handmade aesthetic. Regulated in every position over three weeks to within +3 seconds per day, the S3 Deadbeat combines precision with nearly limitless customization, from case metals to finishing styles and hand designs, offering a deeply personal take on British high horology.

Best Sports Watch Nominees of GPHG 2025

In the highly competitive category of Best Sports Watch, the jury of the 2025 GPHG picked pieces from Audemars Piguet, Chopard, Grand Seiko, Laurent Ferrier, Parmigiani Fleurier, and Ressence. To qualify for the Sports category, the watches must be connected to the world of sport, with functions, materials, and design features that make them suitable for physical activity.

Audemars Piguet Royal Oak Offshore Selfwinding Chronograph

Price: CHF 37,300

Audemars Piguet launched a new 43mm Royal Oak Offshore Selfwinding Chronograph in 2025, combining stainless steel with striking “Bleu Nuit, Nuage 50” ceramic elements. The steel case middle and caseback are paired with a ceramic bezel, push-pieces, and crown, giving the watch both durability and a bold two-tone contrast.

Its signature “Méga Tapisserie” dial in the same deep blue shade is accented by light blue chronograph counters, white gold hour markers, and luminescent hands, while the inner bezel continues the color theme. Powered by the Caliber 4401 self-winding flyback chronograph movement with a 70-hour power reserve, the watch is water resistant to 100 meters and delivered with both a textured leather strap and an interchangeable rubber strap, each in matching “Bleu Nuit, Nuage 50.”

Chopard Alpine Eagle 41 SL Cadence 8HF

Price: CHF 23,700

Chopard released the Alpine Eagle 41 SL Cadence 8HF as the lightest model in the collection to date, limited to 250 pieces. Its 41mm case, bezel, and crown are crafted from ceramicised titanium and paired with a shaped rubber strap, bringing both strength and lightness to the design.

The watch runs on the high-frequency Chopard Caliber 01.14-C, a chronometer-certified movement beating at 8Hz with silicon components to reduce friction and improve efficiency, delivering a 60-hour power reserve. Measuring just 9.75mm thick and water-resistant to 100 meters, the watch features a bead-blasted black titanium dial accented with orange details.

Grand Seiko Tokyo Lion Tentagraph

Price: CHF 17,500

Grand Seiko presented the Tokyo Lion Tentagraph at Watches & Wonders 2025, expanding its lion-inspired sports line with a high-performance 10-beat chronograph. The 43mm case is crafted from Brilliant Hard Titanium — brighter than conventional titanium and twice as hard as steel — and finished with a mix of Zaratsu-polished and hairline surfaces that evoke the strength of a lion’s claws.

Its textured dial, inspired by a lion’s mane, integrates three recessed sub-dials at 3, 6, and 9 o’clock for enhanced legibility, paired with updated chronograph pushers for improved usability. Water resistant to 200 meters, the watch is fitted to a newly developed high-strength rubber strap with a lion’s paw motif on the reverse. Inside, the Tentagraph caliber delivers 72 hours of power reserve even with the chronograph engaged, operating at 36,000 vph to make it the longest-running 10-beat chronograph movement in the industry.

Laurent Ferrier Sport Auto 79

Price: CHF 85,399

Laurent Ferrier debuted the Sport Auto 79 in 2025 to mark both the maison’s 15th anniversary and its founders’ third-place finish at the 1979 Le Mans 24 Hours, the race that sparked the idea of creating their own watch brand. Entirely crafted in 5N red gold, the 41.5mm case and integrated bracelet feature a cushion-shaped bezel and barrel-shaped middle case inspired by automotive design.

The cream opaline dial, treated in silver-rose, is accented with powder-grey transfers, a bevelled date window at 3 o’clock, and a snailed small seconds at 6 o’clock, while 5N gold Assegai hands and indices with Super-LumiNova ensure clarity. Powering the watch is the LF270.01 automatic micro-rotor caliber with a 72-hour reserve, decorated with ruthenium-treated bridges, hand-polished bevels, and a platinum rotor engraved with subtle nods to the 1979 race.

Parmigiani Fleurier Tonda PF Sport Chronograph Ultra Cermet

Price: CHF 39,900

Parmigiani Fleurier presented the Tonda PF Sport Chronograph Ultra Cermet in 2025, the first watch in the industry to be crafted entirely from cermet — a composite that fuses ceramic and metal for exceptional hardness, scratch resistance, and lightness.

Measuring 42.5mm across and 13.3mm thick, the case, fluted bezel, crown, pushers, and even the pin buckle are all shaped from this aerospace-grade material and paired with a rubber strap. The satin-finished dial is offered in Blackor or Milano Blue and framed by applied indices and chronograph registers. Inside, the COSC-certified PF070 automatic chronograph movement operates at 36,000 bph, supplying a 65-hour power reserve.

Ressence Type 7 GMT Sport-Chic

Price: CHF 36,000

The Type 7 GMT Sport-Chic is Ressence‘s first model to feature a dual-time function. Housed in a 41mm Grade 5 titanium case and paired with an integrated titanium bracelet, the watch maintains the brand’s hallmark oil-filled display, which creates the illusion that the indications are projected directly onto the sapphire crystal for maximum legibility.

The dial, crafted from coated titanium, introduces a seamlessly integrated GMT indicator alongside hours, minutes, a 120-second runner, and an oil temperature gauge. Measuring 14mm thick and water-resistant to 50 meters, the Type 7 is powered by a self-winding movement with a 36-hour power reserve and offered in Night Blue or a limited Aquamarine edition celebrating Ressence’s 15th anniversary.

Best Iconic Watch Nominees of GPHG 2025

GPHG defines iconic watches as models from long-established collections that have influenced watchmaking and the market for more than 20 years, or as contemporary reinterpretations of those enduring designs. For the 2025 GPHG Iconic watch category, the academy selected pieces from

Audemars Piguet Royal Oak Perpetual Calendar

Price: 140,600

Audemars Piguet launched the Royal Oak Perpetual Calendar in sand gold as part of its 150th anniversary celebrations, powered by the new self-winding Caliber 7138. A first for an AP watch, all perpetual calendar adjustments can be made through a single “all-in-one” crown (no need for pushers), offering an intuitive way to set the complication.

The 41mm case and integrated bracelet are fashioned entirely in sand gold, while the dial features the Royal Oak’s signature “Grande Tapisserie” pattern and displays hours, minutes, day, date, month, week, leap year, and astronomical moon phases. At just 9.5mm thick and with a 55-hour power reserve, this latest perpetual calendar combines the technical advancement of a new-generation caliber with the instantly recognizable design of the Royal Oak.

Breguet Classique Souscription 2025

Price: CHF 45,000

As part of its 250th anniversary celebrations, Breguet revisited one of its most historic designs this year to with the Classique Souscription 2025, a wristwatch inspired by Abraham-Louis Breguet’s early subscription watches of the late 18th century.

Its 40mm case, made from 18K Breguet gold with a satin-brushed middle, frames a white grand feu enamel dial with black enamel Arabic numerals and minute track, all read by a single flame-blued, open-tipped Breguet hand. The Breuget 2025 GPHG-nominated watch is powered by the hand-wound VS00 caliber, offering a 96-hour reserve and decorated with fine shot-blasting, guilloché, and hand engraving visible through the caseback.

Bulgari x MB&F Serpenti

Price: CHF 164,300

Bulgari and MB&F collaborated on a radical reinterpretation of the Serpenti, the Italian maison’s iconic design dating back to 1948, transformed here for the first time with a masculine approach rather than the ultra-feminine style it’s known for. Limited to just 33 pieces, the watch features a sculptural 39 × 53mm red gold case housing MB&F’s manual-wind movement, topped by twin domed aluminum indicators: one for the hours, the other for the minutes.

A bespoke 14mm flying balance wheel floats dramatically above the dial, while a power-reserve display is visible through the caseback. Measuring 18mm thick and water-resistant to 30 meters, the MB&F x Bulgari Serpenti is paired with a hand-stitched green rubber strap secured by a red gold ardillon buckle, completing a creation that marries Bulgari’s heritage in jewelry design with MB&F’s boundary-pushing mechanical artistry.

Parmigiani Fleurier Tonda PF GMT Rattrapante

Price: CHF 28,700

Parmigiani Fleurier expanded its Tonda PF collection with a new GMT Rattrapante, a dual-time complication executed in the brand’s typically understated style. The 40mm case in stainless steel with a knurled platinum bezel measures 10.7mm thick and houses a grain d’orge (barley grain) guilloché dial displaying two superimposed hour hands: rhodium gold for local time and pink gold for home time.

A pusher at 7 o’clock advances the local-time hand in one-hour increments, while pressing the pink-gold pusher integrated into the crown instantly reunites the hands, recalling the split-seconds chronograph mechanism from which the complication takes its French name, rattrapante. Powered by an automatic movement with a 48-hour reserve, the watch offers a minimalist yet intuitive way to track two time zones.

Piaget Andy Warhol

Price: CHF 49,400 

Piaget reintroduced its 1970s design, now officially renamed the Andy Warhol watch in partnership with The Andy Warhol Foundation, unveiling a new version with a striking tiger’s-eye dial. The white gold case, complete with Piaget’s signature gadroons across its bezel, is large, measuring 45mm by 43mm, yet remains slim at just 8.08mm.

Paired with a leather strap and powered by a self-winding mechanical movement, the watch only displays hours and minutes.

Andersen Genève Communication 4

Price: CHF 49,800

Independent watchmaker Andersen Genève marked its 45th anniversary with the Communication 45, a yellow gold worldtimer limited to 45 pieces. Drawing on the brand’s first worldtime watch from 1990, it features a 38mm case with teardrop lugs and a dial crafted from 21ct BlueGold, kiln-fired to a warm Cognac tone and engraved with a wave-form guilloché pattern. Yellow-gold inlays form the map motif, surrounded by a rotating 24-hour ring and city disc, while inside a reworked vintage automatic caliber is paired with Andersen’s ultra-thin worldtime module.

The case is hand-made in La Chaux-de-Fonds and finished to a mirror polish, reflecting the brand’s commitment to traditional techniques. With only 45 examples produced, the Communication 45 embodies Andersen Genève’s artisanal approach and its longstanding expertise in worldtimers.

Best Ladies’ Watch Nominees of GPHG 2025

For the Ladies’ category, GPHG picked watches from Audemars Piguet, Gerald Genta, Louis Vuitton, Piaget, Tiffany & Co., and Voutilainen. According to the 2025 GPHG rules, the watch must be “feminine” and must include only basic functions: hours, minutes, seconds, a simple date, power reserve, or classic moon phases. It may also feature a digital or retrograde display; it can carry gem-setting, but no more than 9 carats in total.

Audemars Piguet Royal Oak Mini Frosted Gold

Price: CHF 31,500

Audemars Piguet expanded the Royal Oak line in 2024 with the Mini Royal Oak Frosted Gold Quartz, now the smallest Royal Oak in current production at just 23mm across and 6.6mm thick. Crafted entirely in yellow gold with a Frosted Gold finish, the watch carries the iconic design codes of the Royal Oak, including the octagonal bezel and a yellow-gold-toned “Petite Tapisserie” dial.

Drawing on AP’s history of miniature and jewelry watches, it reinterprets the 20mm Mini Royal Oak of 1997 for today’s audience. Powered by a quartz movement with a battery life of more than seven years, the Mini Frosted Gold offers both the brilliance of jewelry and the distinct identity of the Royal Oak in a format designed for small wrists.

Gerald Genta Gentissima Oursin Fire Opal

Price: CHF 120,000

Gerald Genta unveiled the Gentissima Oursin Fire Opal as a 10-piece limited edition celebrating the designer’s spirit of experimentation. Its 36.5mm yellow gold case is crowned with 137 fire opals totaling 8.24 carats, their volcanic origins echoed in an orange cornelian dial with rich texture and depth.

The watch is powered by the automatic GG-005 caliber, based on a Zenith Elite movement and fitted with a newly designed yellow gold rotor. A faceted crystal and octagonal inner bezel nod to Gerald Genta’s signature forms.

GPHG 2025 Nominee from Louis Vuitton: Tambour Convergence Platinum

Price: CHF 59,000

The Louis Vuitton Tambour Convergence Platinum is a 37mm creation that merges case and movement into a singular design language, shaped by La Fabrique du Temps Louis Vuitton. Time is displayed through two rotating satin-brushed brass disks that meet at a platinum lozenge marker, a reinterpretation of historic montres à guichet (window watches).

The platinum case, just 8mm thick, is framed by a snow-set plate of 795 diamonds totaling 1.71 carats, requiring 32 hours of meticulous work to create a seamless glittering surface. Inside is the Caliber LFT MA01.01, Louis Vuitton’s first self-winding mechanical movement produced fully in-house, offering a 45-hour reserve and underscoring the brand’s growing watchmaking credentials.

GPHG 2025 Nominee from Piaget: Sixtie

Price: CHF 34,700

The Sixtie joined the Piaget in 2025 as a new trapeze-shaped jewelry watch that draws on the maison’s strong designs of the late 1960s. Measuring 29 × 25.3mm and just 6.5mm thick, the watch is crafted entirely in pink gold with a matching bracelet and folding clasp. Of course, this being a Piaget watch, there are gadroons decorating the bezel

Its turquoise dial recalls one of Piaget’s most emblematic decorative stones, long associated with the brand’s famed 21st Century Collection. Powered by a quartz movement and water resistant to 50 meters, the Sixtie offers both everyday wearability and the luxuriousness of Piaget’s historic jewelry watches.

GPHG 2025 Nominee from Tiffany & Co: Bird on a Rock Legacy Tanzanite

Price: CHF 120,500

The Tiffany & Co. Bird on a Rock Legacy Tanzanite reimagines Jean Schlumberger’s 1965 brooch as a jeweled timepiece. The 36mm white gold case is snow-set with diamonds and paired with a leather strap, while the dial combines white mother-of-pearl engraved with a floral motif and a cushion-cut 2.72-carat tanzanite held by bird-claw-inspired prongs. Schlumberger’s sculpted bird, crafted in 18k gold and set with 119 diamonds and a pink sapphire eye, perches on the gemstone as it once did on the original brooch.

A diamond-set flange frames the dial, and a loupe aperture on the caseback offers a hidden view of the tanzanite’s reverse. Powered by a quartz movement, this limited creation underscores Tiffany’s legacy of gemstone expertise and transforms one of its most iconic jewelry designs into a wearable watch.

Voutilainen 28CG

Price: CHF 125,000

The Voutilainen 28CG is a 37mm rose gold watch that illustrates the independent watchmaker’s devotion to traditional craftsmanship and technical finesse. The white hand-guilloché dial features intricate motifs, echoed in the case, concave bezel, straight lugs, and even the crown, which bears the Brodbeck Guillochage emblem.

Inside, the hand-built Caliber 28 is equipped with a large in-house balance wheel and a rare balance spring with both a Phillips overcoil and Grossmann curve for heightened precision. Its double-wheel escapement delivers direct impulses to the balance, improving efficiency and stability while supporting a 65-hour power reserve. Viewed through the sapphire back, the movement reveals Voutilainen’s meticulous hand-finishing, from polished pinions and wheels to decorated German-silver bridges.

Nominated Watches from Other 2025 GPHG Categories

While covering all the other nominated watches in depth is beyond the scope of this article, here’s a full list of the 2025 GPHG watches.

Ladies’ Complication

• Audemars Piguet Code 11.59 Selfwinding Flying Tourbillon
• Chopard Imperiale Four Seasons
• Franck Muller Round Triple Mystery
• Gucci Interlocking
• Hermès Cut Le temps Suspendu
• Jacob & Co. The Mystery Tourbillon 44mm

GPHG 2025 Nominee from Parmigiani Fleurier: Tonda Time-Only

• Daniel Roth Extra Plat Rose Gold
• Ming Project 21
• Parmigiani Fleurier Tonda PF Micro-Rotor Platinum
• Piaget Andy Warhol Watch Clou de Paris Edition
• Raul Pages RP2
• Tasaki Face of Tasaki Black Mother of Pearl

Men’s Complication

• Audemars Piguet Royal Oak Perpetual Calendar “150th Anniversary” Openworked
• Bovet 1822 Récital 30
• Chopard L.U.C Lunar One
• Louis Vuitton x Voutilainen LVKV-02 GMR 6
• Parmigiani Fleurier Toric Perpetual Calendar
• Urban Jürgensen UJ-3 Perpetual Calendar with Double Wheel Escapement

Tourbillon

• Arnold & Son Constant Force Tourbillon 11
• Bulgari Octo Finissimo Ultra Tourbillon
• Czapek Antarctique Tourbillon Glacier Blue
• Fam Al Hut Möbius
• Louis Vuitton Tambour Taiko Spin Time Air Flying Tourbillon
• Urban Jürgensen UJ-1: 250th Anniversary tourbillon remontoire d’égalité

Mechanical Exception

• Armin Strom Dual Time GMT Resonance Manufacture Edition
• Greubel Forsey Nano Foudroyante
• Hazemann & Monnin School Watch Subscription
• Louis Vuitton Escale au Pont-Neuf
• Luca Soprana Derek Pratt Remontoir d’Egalité
• Van Cleef & Arpels Lady Arpels Bal des Amoureux Automate

Chronograph

• Andersen Genève Split Second Chronograph Worldtime
• Angelus Chronographe Télémètre Yellow Gold
• Audemars Piguet Royal Oak Concept Split-Seconds Chronograph GMT Large Date
• H. Moser & Cie. Streamliner Alpine Drivers Edition
• Louis Moinet 1816
• Ming 20.01 Series 5

Jewelry

• Bulgari Serpenti Aeterna
• Chopard Swan Lake
• Dior La D de Dior Buisson Couture
• PIaget Swinging Sautoir
• Simon Brette Chronomètre Artisans Joaillerie
• Van Cleefs & Arpels Cadenas

Artistic

• Chopard L.U.C Quattro Spirit 25 Straw Marquetry Edition
• Hermes Arceau Rocabar de Rire
• Louis Vuitton Tambour Bushido Automata
• Piaget Altiplano Skeleton High Jewellery Métiers d’Art
• Tiffany & Co. Bird on a Flying Tourbillon Azure Blossom
• Voutilainen 28GML Souyou

Petite Aiguille

• Amida Digitrend Open Sapphire
• Christopher Ward C12 Loco
• H. Moser & Cie. Streamliner Alpine Mechanics Edition
• M.A.D. Edition M.A.D.2 Green
• Nomos Glashütte Club Sport Neomatik Worldtimer
• Otsuka Lotec No. 5 Kai

Challenge

• Atelier Wen Millésime 2024 睦 (Mù)
• Beda’a Eclipse
• Behrens Orion One
• Christopher Ward C1 Celestial Moonphase x Mr Jones Watches
• Dennison Natural Stone Tiger Eye In Gold
• Kurono Tokyo Jubilee Sensu EOL ‘Shiraai’

Mechanical Clock

• Anton Suhanov St. Petersburg Easter Egg Tourbillon Clock
• Fiona Kruger X Denis Flageollet Mystery Box Forget Time
• L’Epée 1839 X MB&F 1839 Albatross
• Louis Vuitton Montgolfière Aéro
• Miki Eleta by 21Dez12ME
• Trilobe Le Temps Retrouvé

2025 GPHG: The Who, What, Where, and When

Now, you may be wondering why so many of the top 10 luxury watch brands — think Rolex, Patek Philippe, Cartier, Omega, Vacheron Constantin, Richard Mille, and so on are missing from the list of 2025 GPHG nominees. That’s because it’s up to the brands themselves to enter the competition, and these specific brands chose not to. Is it because they think they’re above the event or that the GPHG awards have no relevance? Or perhaps they’d be too embarrassed not to win in their respective categories? We’ll never know for sure, but what we do know is that for those entering the annual competition, it is an important night that generates appreciation from peers, clients, and press.

When is the 2025 GPHG Ceremony?

The 25th GPHG awards ceremony will take place on Thursday, November 13, 2025

How to Watch 2025 GPHG Live?

The event will be broadcast live on gphg.org and shared by the GPHG’s media partners

How Can I See the 2025 GPHG Nominated Watches?

The timepieces nominated for the 25th edition of the GPHG will go on a world tour:

Shanghai: September 29 to October 8

Istanbul: October 15 to 20

Geneva: October 29 to November 16

Dubai: November 19 to 23

What Were the Winning Watches at the 2025 GPHG?

Stay tuned to Grey Market Magazine, where we’ll bring you all the GPHG 2025 winning watches when they’re announced.