The Top 20 Jewelry Brands: The Best of the Best

From red carpets to royal weddings, fine jewelry plays a starring role in how the world defines luxury. But beyond the sparkle lies a powerful industry. According to Bain & Company, the global luxury jewelry market reached more than €31 billion (about $33.5 billion) in 2024, and it was one of the most resilient segments in a year when other luxury categories slowed down. High jewelry (haute joaillerie) led the charge, with top maisons doubling down on exclusivity, craftsmanship, and narrative-driven design. So, which names truly shape this space at the highest level? Some jewelry houses are known for their heritage, others for their celebrity fans, diamond deals, or design signatures — but only a select few make the cut when it comes to scale, cultural impact, and global reach. These are the top 20 jewelry brands leading the market today, not just with brilliance, but with influence and staying power. From French maisons to American icons and Italian powerhouses, this list highlights the names defining what luxury jewelry looks like now.

Top 20 Jewelry Brands By the Numbers

To determine this list of the top 20 jewelry brands, we compiled the most recent available data from a combination of public financial reports, luxury industry research, and analyst estimates. For publicly traded parent companies like Richemont, LVMH, Kering, and Swatch Group, we referenced their latest annual reports to determine revenue from jewelry divisions.

Brand	Year & Place Founded	Estimated Jewelry Revenue (US$)	Important Jewelry Collections
Cartier	1847, Paris, France	~$7.3 billion	Love, Juste un Clou, Clash de Cartier
Tiffany & Co.	1837, New York, USA	~$4.0 billion	Hardware, Lock, T
Van Cleef & Arpels	1906, Paris, France	~$3.7 billion	Alhambra, Frivole, Perlée
Bulgari	1884, Rome, Italy	~$3.2 billion	Serpenti, B.zero1, Bvlgari Bvlgari
Louis Vuitton	1854, Paris, France	~$1.17 billion	Emprinte, Color Blossom, Idylle Blossom
Chanel	1910, Paris, France	~$1.0–1.1 billion	Coco Crush, No. 5, Camelia
Hermès	1837, Paris, France	~$825–930 million	Chaine d’ancre, Kelly, Clou d’H
Chopard	1860, Sonvilier, Switzerland	~$850 million	Happy Diamonds, Happy Hearts,  L’Heure du Diamant
Graff	1960, London, England	~$800–840 million	Tilda’s Bow, Butterfly, Laurence Graff Signature
David Yurman	1980, New York, USA	~$685–725 million	Cable, Crossover, DY Mercer
Harry Winston	1932, New York, USA	~$650–950 million	Lilly Cluster, Forget-Me-Not, Classics
Boucheron	1858, Paris, France	~$550–600 million	Quatre, Serpent Bohème, Animaux
Chaumet	1780, Paris, France	~$485–510 million	Bee, Josephine Aigrette, Jeux de Liens
Messika	2005, Paris, France	~$360 million	Move Classique, Move Uno, Move Noa
Buccellati	1919, Milan, Italy	~$340–360 million	Macri, Opera, Hawaii
Pomellato	1967, Milan, Italy	~$250–300 million	Nudo, Iconica, Sabbia
Mikimoto	1893, Japan	~$225–285 million	Akoya, Black South Sea, White South Sea
De Beers London	1888, South Africa	~$215 million	Enchanted Lotus, Talisman, RVL
Piaget	1874, La Côte-aux-Fées, Switzerland	~$188-283 million	Possession, Sunglight, Rose
Gucci	1921, Florence, Italy	~$205 million	Horsebit, Interlocking, GG

In cases where brands do not report standalone figures (such as Van Cleef & Arpels or Bulgari), we relied on reputable third-party estimates and internal brand breakdowns published by sources like Morgan Stanley, Business of Fashion, and Vogue Business. Otherwise, we made conservative assumptions and estimates.

Watch revenue was separated where applicable — particularly for brands like Cartier, Bulgari, and Chopard — using data from the 2024 Morgan Stanley Swiss Watch Industry Report (the same report we used for our Top Ten Luxury Watch Brands article).

Where estimates varied, we opted for conservative midpoint values and noted when figures included small contributions from accessories or watches.

The Top Jewelry Brand in the World By Far: Cartier

Estimated Jewelry Revenue: $7.3 billion

Cartier leads our list of the top 20 jewelry brands by a wide margin. Richemont, the conglomerate who owns Cartier, reported approximately $15.5 billion in revenue for the Jewelry Maisons division in fiscal year 2024, with Cartier contributing almost $11 billion. Cartier watch sales alone brought in an estimated $3.5 billion according to the 2024 Morgan Stanley Swiss Watch Report, which means the remaining $7.3 billion is attributed to jewelry and accessories, securing its place as the highest-grossing fine jeweler in the world.

Founded in 1847 in Paris, Cartier earned its reputation as the “jeweler of kings and the king of jewelers,” serving European royalty and introducing many design firsts along the way. The brand helped popularize platinum in jewelry, pioneered Art Deco motifs, and played a pivotal role in shaping modern jewelry design. Today, it remains a cornerstone of the global luxury market and a fixture on any serious list of the world’s best jewelry brands.

Today, Cartier’s best-known collections include the Love, Juste un Clou, and Trinity lines, all instantly recognizable for their consistent design language and strong symbolism. The Love bracelet, originally launched in the 1970s, remains one of the best-selling fine jewelry pieces of all time. Other notable jewelry collections include Panthère de Cartier, inspired by the brand’s feline emblem, and Clash de Cartier, which blends geometric forms with a slightly punk style. Cartier continues to dominate both the high jewelry and entry-level luxury markets with a broad range of offerings, strong retail footprint, and enduring cultural relevance.

Top American Jewelry Brand: Tiffany & Co.

Estimated Jewelry Revenue: ~$4.0 billion

As one of America’s most iconic luxury houses, Tiffany & Co. comfortably ranks among the top 20 jewelry brands in the world. Now under LVMH ownership, Tiffany reported approximately $4.4 billion in global sales, with the vast majority derived from fine jewelry. Unlike some of its European peers that also sell watches, leather goods, or fragrances, Tiffany remains heavily concentrated in its core jewelry business, from entry-level sterling silver to high jewelry creations and custom engagement rings.

Founded in 1837 in New York City, Tiffany built its name on diamond excellence, silver craftsmanship, and enduring American design. Its signature Tiffany Blue Box became a global symbol of aspiration, romance, and luxury, helped in part by Hollywood moments like Breakfast at Tiffany’s and decades of engagement ring advertising that cemented its place in cultural memory.

Among Tiffany’s most recognized collections are the Tiffany T, HardWear, Lock, and Victoria lines, in addition to classics like Return to Tiffany and its iconic solitaire engagement rings. The brand also continues to spotlight the work of legendary designers Jean Schlumberger, Elsa Peretti, and Paloma Picasso, whose distinct creations remain some of the most collectible in Tiffany’s catalog. Under LVMH, Tiffany has expanded its ambitions in high jewelry, appointing Nathalie Verdeille as creative director to shape its next chapter.

Van Cleef & Arpels Jewelry

Estimated Jewelry Revenue: ~$3.7 billion

Van Cleef & Arpels holds a comfortable leading position among the top 20 jewelry brands globally, known for its poetic design blueprint, storytelling approach to high jewelry, and enduring technical innovations. As part of Richemont’s Jewelry Maisons alongside Cartier, Van Cleef generated an estimated $3.7 billion in total revenue in FY2024. While its watches are notable among admirers of automatons and bejeweled timepieces, fine jewelry still makes up the vast majority of Van Cleef & Arpels’ business.

Founded in 1906 on Place Vendôme in Paris, Van Cleef & Arpels quickly distinguished itself through refined craftsmanship and imaginative design. The house invented the Mystery Set™ technique in the 1930s, a method of setting stones with no visible prongs. It also introduced iconic motifs like the Alhambra, inspired by quatrefoil architecture and first released in 1968. The Alhambra remains one of the most sought-after fine jewelry lines in the world.

Other signature collections include Frivole, Perlée, Two Butterfly, and Lucky Spring, each reflecting the brand’s fondness for nature, luck, and lightness. Van Cleef is also known for exceptional one-of-a-kind high jewelry creations, generally themed around ballet, fairy tales, astronomy, or natural wonders. With a relatively low retail footprint compared to its peers, the brand maintains an aura of exclusivity that continues to appeal to serious collectors and loyal fans alike.

Bulgari

Estimated Jewelry Revenue: ~$3.2 billion

Italian brand Bulgari has built one of the strongest identities in luxury, spanning jewelry, watches, fragrances, and accessories. According to Vogue Business, the brand generated approximately $3.75 billion in total sales in 2024; per the Morgan Stanley 2024 Watch Report, watches accounted for an estimated $550 million of that figure. It’s safe to assume that the remaining $3.2 billion came primarily from jewelry, securing Bulgari’s position among the top 20 jewelry brands globally.

Founded in Rome in 1884, Bulgari’s signature style leans into geometry, saturated hues, and classical Roman references. The Serpenti collection, dating back to the 1940s, remains a cornerstone of the brand, with its snake-like coils wrapping around wrists, necks, and fingers. Other hallmark lines include Divas’ Dream, B.Zero1, Bulgari-Bulgari, Allegra, and Fiorever, each with distinct silhouettes and recurring motifs that make them instantly recognizable.

In recent years, Bulgari has expanded its high jewelry ambitions, unveiling collections that showcase record-setting gemstones and impressive craftsmanship. It has also invested heavily in its manufacturing footprint, opening a large production facility in Valenza to meet global demand. Though part of the LVMH portfolio, Bulgari retains a strong creative identity and remains one of the group’s crucial jewelry players and Italy’s most exclusive jewelry brand.

Louis Vuitton

Estimated Jewelry Revenue: ~$1.17 billion

Louis Vuitton may be best known for its iconic monogram canvas and leather goods, but the brand has made significant investments in fine jewelry over the past two decades. According to Business of Fashion, Louis Vuitton’s jewelry division is estimated to have surpassed €1 billion (approximately $1.17 billion) in annual revenue, a figure that places it comfortably among the top 20 jewelry brands by sales.

Founded in 1854 in Paris, Louis Vuitton entered the high jewelry arena relatively recently, launching its first collection in 2009. Since then, the brand has expanded its footprint in the category through dedicated salons, custom high jewelry commissions, and blockbuster campaigns fronted by global ambassadors. The maison has leaned into bold, architectural jewelry designs — not unlike its recent Louis Vuitton watches lineup.

Louis Vuitton’s key fine jewelry collections include LV Volt, Empreinte, Idylle Blossom, Tumbler, Le Damier, and Color Blossom, each infused with house codes like the LV initials, Monogram flowers, and trunk hardware motifs. The brand also stages periodic high jewelry launches, typically organized around narrative themes and featuring exceptional gemstones.

Chanel

Estimated Jewelry Revenue: ~$1.0–1.1 billion

Chanel is one of the few fashion houses whose fine jewelry division generates over $1 billion in annual revenue, earning it a spot among the world’s most exclusive jewelry brands. While Chanel does not break out specific numbers for jewelry alone, estimates based on recent press interviews and industry reporting place watches and jewelry together at over $1.5 billion. Given Morgan Stanley’s estimate of approximately $420 million in watch revenue for 2024, it’s reasonable to place Chanel’s fine jewelry sales around the $1 billion mark.

Chanel entered the world of high jewelry in 1932, when Gabrielle “Coco” Chanel launched the “Bijoux de Diamants” collection, a daring move at a time when couture and jewelry rarely overlapped. Though the jewelry division remained dormant for decades, Chanel returned to fine jewelry in the late 20th century and has since become a serious player, opening flagship boutiques in Place Vendôme and building dedicated high jewelry ateliers in Paris.

Key Chanel jewelry collections include Coco Crush, N°5, Comète, Camélia, and the Lion and Tweed motifs — all rooted in the brand’s visual language and couture heritage. Chanel also developed its proprietary gold alloy known as Beige Gold, a soft-toned metal that sits between yellow and rose gold in hue and has become a signature across many of its designs. The maison also releases annual high jewelry collections that often incorporate rare materials, transformable pieces, and storytelling elements.

Hermès

Estimated Jewelry Revenue: ~$825–930 million

Though best known for its Birkin bags and silk scarves, Hermès has become a major player in the fine jewelry market. In 2024, the company reported total revenues of €15.2 billion (about $16.4 billion). Of that, €1.909 billion (approximately $2.06 billion) came from the “Other Hermès Sectors” division, which includes both jewelry and home products such as tableware and décor. While Hermès doesn’t break out jewelry figures specifically, the category is consistently described as a key growth driver within the division, and it has steadily invested in the category with new boutique openings, expanded collections, and striking high jewelry releases. Based on a conservative estimate that jewelry accounts for 40% to 45% of this category, Hermès likely generated between $825 and $930 million in jewelry revenue last year.

Hermès has steadily expanded its jewelry offerings over the past decade, focusing on precious materials and artisanal techniques in line with the brand’s commitment to craftsmanship. Signature collections such as Chaîne d’ancre, Kelly, and Farandole, echo familiar codes from the brand’s heritage, while recent high jewelry launches under Creative Director Pierre Hardy have pushed into more sculptural and avant-garde territory. Hermès jewelry is distributed through a growing number of dedicated showcases in global flagships and plays an increasingly prominent role in the brand’s image.

With sustained double-digit growth in the jewelry category and strong consumer demand across regions, Hermès is not only one of the world’s largest luxury houses overall, but it’s also firmly established as one of the top 20 jewelry brands by revenue.

Chopard

Estimated Jewelry Revenue: ~$850 million

Chopard occupies a unique position among the best jewelry brands, straddling the line between an independent heritage maison and a global luxury powerhouse. The Swiss brand is privately owned by the Scheufele family and operates across two major categories: jewelry and watches. According to the 2024 Morgan Stanley Watch Report, Chopard generated approximately $550 million in watch revenue, suggesting that the remaining ~$850 million of its estimated $1.5 billion total is attributed to jewelry and accessories.

Founded in 1860, Chopard originally specialized in precision pocket watches and chronometers but pivoted toward jewelry in the 1980s under Caroline Scheufele’s creative direction. The brand found success with its Happy Diamonds line, featuring free-floating diamonds that glide between sapphire crystals, and later expanded with high jewelry creations and red carpet pieces worn at the Cannes Film Festival, where Chopard serves as official partner.

Notable Chopard jewelry collections include the aforementioned Happy Diamonds, Happy Hearts, Ice Cube, Precious Lace, and the L’Heure du Diamant line. The brand’s commitment to sustainable sourcing (including the use of ethical gold across all its jewelry since 2018) has also helped distinguish Chopard in a crowded luxury space. Today, it remains one of the most visible names in the high jewelry world, especially in Europe and Asia, supported by a network of boutiques and a growing audience.

Top Jewelry Brand for Extravagant and Unusual Gem-Setting: Graff

Estimated Jewelry Revenue: ~$800–840 million

Graff may not have the name recognition of some larger fashion maisons, but in the world of high jewelry, it’s one of the most formidable players. Privately owned and vertically integrated, Graff focuses almost exclusively on exceptional diamonds — from rough stone sourcing to cutting, setting, and selling. According to industry estimates, Graff generated around $842 million in revenue in 2023, with the vast majority of that coming from fine jewelry sales, placing it firmly within the ranks of the top ten jewelry brands.

Founded in 1960 by Laurence Graff, the London-based house built its reputation on rare stones and record-setting auction results. Graff has handled some of the world’s most famous diamonds, including the Lesedi La Rona and the Graff Pink, and continues to acquire headline-making stones for its high jewelry creations.

The brand’s in-house gemologists and master cutters work out of facilities in Johannesburg, Antwerp, and London, allowing Graff to oversee every step of the production process. Collections such as Butterfly, Tilda’s Bow, Threads, Laurence Graff Signature, Icon, Wild Flower, and Spiral showcase the brand’s precision-cut diamonds and meticulous craftsmanship, while one-of-a-kind pieces form the core of its high jewelry identity. With a selective retail footprint and ultra-high-end positioning, Graff caters to a niche but powerful segment of global jewelry collectors.

Most Affordable of the Top 20 Jewelry Brands: David Yurman

Estimated Jewelry Revenue: ~$685–725 million

David Yurman stands out on our list of the most prestigious jewelry brands as one of the few American names with a strong presence in both the luxury and accessible fine jewelry categories. According to industry estimates, the privately held company generated approximately $762 million in global sales in 2023, with the majority coming from jewelry. Watches and fragrances make up a small portion of the business, suggesting that $685–725 million in revenue came from jewelry alone.

Founded in New York in 1980 by sculptor David Yurman and his wife Sybil, the brand is best known for its signature Cable design — a twisted helix of metal frequently adorned with gemstone end caps — which helped define a new category of everyday luxury jewelry. The Cable motif remains central to many of the house’s collections, including Renaissance, Crossover, Albion, DY Madison, DY Mercer, Chevron, and Chatelaine.

David Yurman’s pieces emphasize tactile design and sculptural form, combining classical materials with a modern sensibility. Over the years, the brand has expanded into men’s jewelry, wedding jewelry, and higher-end offerings while retaining its core appeal: wearable, recognizable pieces driven by artistry. With a wide network of boutiques across the U.S. and an increasing presence internationally, David Yurman continues to hold a significant share of the American luxury jewelry market.

Harry Winston

Estimated Jewelry Revenue: ~$650–950 million

Harry Winston is a storied name in high jewelry, long associated with rare diamonds, red carpet appearances, and headline-making acquisitions of some of the world’s most famous gems. Now owned by the Swatch Group, Harry Winston generated an estimated $700 million to $1 billion in revenue in 2024, with jewelry accounting for the vast majority of that figure. The brand does produce watches, including both gem-set and mechanical models, but fine jewelry remains its core business, securing its place among the top ten jewelry brands by sales.

Founded in New York in 1932, Harry Winston built its legacy on important stones and groundbreaking diamond settings. He became known as the “King of Diamonds.” The house famously acquired and later donated the Hope Diamond, and it pioneered techniques like clustering — setting diamonds in a way that maximizes brilliance and movement while minimizing metal. The aesthetic remains a brand signature to this day.

Harry Winston is also one of the most respected names in luxury engagement rings, with a strong focus on diamond quality, classic solitaire designs, and timeless proportions. Key fine jewelry collections include Winston Cluster, Forget-Me-Not, Sunflower, Lily Cluster, and Belle, which emphasize classic motifs. Harry Winston also continues to invest heavily in high jewelry, regularly unveiling capsule collections built around unique diamonds and precious gems. Despite being part of a large watchmaking group, the brand retains its distinct identity as one of the world’s premier jewelers.

Boucheron

Estimated Jewelry Revenue: ~$550–600 million

Founded in 1858 on Paris’s Place Vendôme, Boucheron is one of the oldest and most prestigious French high jewelry maisons. Now part of the Kering Group, Boucheron leads the company’s Watches and Jewelry division, which also includes Pomellato and Qeelin. In 2024, the division generated approximately €934 million (about $1.01 billion), with Boucheron widely considered the strongest performer among the three brands. Based on that total, we estimate that Boucheron accounts for 55% to 60% of the revenue, placing its jewelry sales in the $550–600 million range.

This jeweler is especially known for its nature-inspired designs, architectural forms, and creative material use. Its high jewelry collections often incorporate rock crystal, wood, marble, or even concrete alongside diamonds and precious stones. Signature collections include Quatre, Serpent Bohème, Jack de Boucheron, and Animaux de Collection. Quatre, in particular, has been a commercial success, offering a more modern, stackable take on Boucheron’s classic codes. Under Creative Director Claire Choisne, Boucheron has leaned into a distinct visual identity and a modern approach to heritage, securing its place among the top 20 luxury jewelry brands today.

Chaumet

Estimated Jewelry Revenue: ~$485–510 million

Chaumet, founded in 1780, is one of the oldest and most storied jewelers in the world. Based on Paris’s Place Vendôme and now part of LVMH, the brand has served royalty and aristocrats for centuries, including Napoleon and Empress Joséphine. In 2024, Vogue Business reported that Chaumet was generating approximately €500 million (around $540 million) in annual revenue. While the brand also produces a small number of watches, the bulk of its business (estimated at 90% to 95%) comes from jewelry, placing its jewelry sales between $485 and $510 million.

Under CEO Charles Leung, appointed in 2023, Chaumet is undergoing a strategic evolution, emphasizing contemporary relevance while respecting its heritage. The Maison has embraced high-profile cultural moments like the 2024 Paris Olympic Games, where it created bespoke medals featuring its signature wheat motif. This visibility, paired with a renewed retail strategy and stronger brand identity, signals a new chapter of growth.

Known for its romantic design language and nature-inspired motifs, Chaumet’s collections include Joséphine, Liens, Bee My Love, and Torsade. The brand has also maintained a strong presence in high jewelry, particularly with transformable pieces and modern interpretations of historic tiaras. For those comparing Chaumet vs Van Cleef, Chaumet tends to lean more architectural and symbolic, with deep roots in neoclassical design and storytelling. And if you’re wondering if Chaumet is a good brand, its enduring legacy (its the oldest exclusive jeweler on our list), quality craftsmanship, and growing global profile speak for themselves. With both heritage and momentum on its side, Chaumet comfortably secures a place among the top 20 jewelry brands shaping the global luxury market today.

Messika

Estimated Jewelry Revenue: ~$360 million

Messika, founded in Paris in 2005 by Valérie Messika, has quickly become one of the most recognizable modern fine jewelry brands, particularly among younger consumers and red carpet stylists. While the company does not publish official revenue figures, Business of Fashion notes that past public comments and industry estimates place Messika’s annual sales above $360 million, securing its spot among the top 20 jewelry brands.

Valérie Messika comes from a diamond trading family and worked in the industry before launching her own brand, bringing a unique mix of insider knowledge and contemporary vision. Messika’s designs emphasize movement, lightness, and diamond-forward construction, which is a clear departure from more traditional Parisian jewelry houses. The Move is Messika’s best-selling icon, spawning various collections that featuring diamonds that slide freely but securely within their delicately crafted vessels. Messika fine jewelry has resonated with a new generation of luxury shoppers, while high jewelry creations and celebrity endorsements continue to expand the brand’s global profile. By maintaining a strong design identity and commercial focus, Messika has carved out a space as one of the fastest-growing top-tier jewelry names in the industry.

Buccellati

Estimated Jewelry Revenue: ~$325–350 million

Founded in Milan in 1919, this storied Italian jeweler is best known for its intricate goldwork, Renaissance-inspired aesthetics, and signature textural techniques such as tulle, rigato, modellato, and telato — all done by hand. Now part of Richemont (which had acquired it in 2019), Buccellati remains a family-involved brand, with Andrea Buccellati continuing to shape its creative direction.

While its brand recognition still trails behind larger maisons like Cartier or Van Cleef & Arpels, Richemont has demonstrated clear confidence in Buccellati’s long-term potential. The company has highlighted Buccellati’s strong growth in its last two financial reports and has steadily expanded its retail footprint with new boutique openings over recent years. According to Richemont’s Annual Report, the Jewelry Maisons division generated €15.3 billion (about $16.5 billion), and Buccellati is understood to be contributing a growing share of that revenue.

Distinguished by its artisanal approach and old-world elegance, Buccellati has carved out a niche with clients who appreciate craftsmanship and tradition. Best-known collections include Macri, Opera, Ramage, and Hawaii, with jewelry pieces that often resemble fine lace in gold. Though it operates on a smaller scale, Buccellati’s unique identity and recent momentum cement its place among today’s top 20 jewelry brands.

Pomellato

Estimated Jewelry Revenue: ~$250–300 million

Founded in Milan in 1967, Pomellato introduced a more casual, expressive take on fine jewelry, characterized by bold gold designs, vibrant colored gemstones, and a ready-to-wear ethos. Now part of the Kering Group’s Watches and Jewelry division (alongside Boucheron and Qeelin), Pomellato continues to carve out a distinctive place in the global jewelry landscape.

In 2024, Kering’s Watches and Jewelry division generated approximately €934 million (about $1.01 billion). Based on corporate statements and performance trends, Pomellato is estimated to account for 25% to 30% of that figure, translating to jewelry sales in the $250–300 million range. That positions Pomellato squarely among the exclusive jewelry brands club.

Signature collections like Nudo, Tango, Iconica, M’ama Non M’ama, and Sabbia define the brand’s contemporary Milanese style. Pomellato is also committed to ethical practices, including the use of responsible gold, and continues to expand its reach through boutique openings and strategic brand positioning.

Mikimoto

Estimated Jewelry Revenue: ~$225–285 million

Founded in 1893 by Kokichi Mikimoto, the Japanese jeweler revolutionized the industry by creating the first cultured pearls. Today, Mikimoto is still widely regarded as the leader in luxury pearl jewelry, known for its exceptional quality, technical expertise, and enduring design. With flagship boutiques in major cities like Tokyo, Paris, New York, and London, the brand remains a key player in the global fine jewelry market.

While Mikimoto is a privately held company and does not disclose official revenue figures, a 2019 report estimated the company’s annual revenue at approximately $256 million. Given the significant growth in the global pearl jewelry market since then (projected to reach $34 billion by 2033), it is reasonable to place Mikimoto’s current revenue in the $250–300 million range.

Mikimoto’s creations range from classic pearl strands to elaborate high jewelry pieces featuring rare South Sea and Akoya pearls, habitually combined with diamonds and other precious stones. Popular collections include M Collection, Between the Lines, and Passionoir, all of which bring a more modern, design-forward edge to the house’s heritage. Mikimoto’s singular focus on pearls and deep brand legacy ensures its place among the top 20 luxury jewelry brands in the world today.

De Beers London

Estimated Jewelry Revenue: ~$215 million

Founded in 1888, De Beers helped shape the modern diamond industry — from controlling global supply to coining one of the most influential marketing lines of all time: “A Diamond Is Forever.” While the bulk of De Beers’ $4.3 billion in revenue still comes from mining and rough diamond sales, its retail jewelry division — recently rebranded as De Beers London — continues to expand across global luxury markets.

The company’s vertical integration, from source to store, and renewed branding strategy underscore its growing presence in the high jewelry space. De Beers London emphasizes traceable, ethically sourced diamonds and proprietary grading technologies as key differentiators.

Collections include the nature-inspired Enchanted Lotus, the Talisman line featuring rough diamonds, and the timeless Classic series, alongside high jewelry creations and bridal designs. Though smaller than some of its peers, De Beers London earns its place among the top 20 jewelry brands with its focused vision and diamond-first legacy.

Piaget

Estimated Jewelry Revenue: ~$188-283 million

Founded in 1874 in La Côte-aux-Fées, Switzerland, Piaget has long operated at the intersection of fine watchmaking and high jewelry. Now part of Richemont, the brand is officially classified within the group’s Specialist Watchmakers division but jewelry plays a significant and growing role in its business.

Public estimates of Piaget’s revenue vary. Morgan Stanley reports CHF 227 million (around $283 million) in watch sales for 2024. Sources vary on how much jewelry adds to that revenue. A 2022 New York Times interview with then-CEO Benjamin Comar suggested a 60/40 split favoring watches, while other industry reports and past statements have positioned jewelry as making up 50% or more of Piaget’s business. Taking that range into account, Piaget’s jewelry sales are likely in the $188–283 million range.

Piaget is known for its signature goldwork, decorative stone dials, and distinctive design language that often draws from its bold 1960s and ’70s heritage. Possession features rotating bands and polished cabochons, while the Piaget Rose collection interprets the flower with sculptural gold petals and pavé-set diamonds. Limelight Gala, originally inspired by a watch design, has evolved into a full-fledged jewelry line with exaggerated curves and asymmetrical forms. Piaget’s high jewelry creations are elaborate, frequently one-of-a-kind creations that can include transformable pieces, secret mechanisms, and large statement gems framed in textured gold. With its strong design identity and growing jewelry presence, Piaget secures its place among the most prestigious jewelry brands on Earth.

Rounding Out the Top 20 Jewelry Brands: Gucci

Estimated Jewelry Revenue: ~$205 million

Although Gucci is primarily known for its fashion empire, the Italian powerhouse has made significant inroads into the fine jewelry space over the last decade. Backed by the global reach of Kering, Gucci Jewelry now operates dedicated boutiques and showcases in flagship stores across key markets. In 2024, Gucci reported €7.65 billion in revenue, with 4% attributed to watches and jewelry. Based on Morgan Stanley’s estimate of CHF 111 million (~$126 million) in watch sales for the same period, that leaves an estimated ~$205 million in jewelry revenue — enough to earn Gucci a spot on this year’s list of top 20 jewelry brands.

Gucci’s jewelry collections are known for their maximalist flair, eclectic iconography, and frequent references to house codes such as the bee, interlocking G motif, equestrian details, and nautical inspiration. Collections like Horsebit, GG Running, Flora, Link to Love, and Marina reinterpret classic forms through a contemporary, fashion-forward lens, while Gucci’s high jewelry offerings have grown increasingly ambitious in recent years.

Whether in its fine or high jewelry lines, Gucci continues to channel its signature creativity into the world of precious metals and gems.

The Fine Jewelry Market: Where Craft Still Reigns

The global fine jewelry landscape may be crowded, but only a handful of names consistently lead in sales, desirability, and cultural relevance. These top-tier jewelry names have managed to combine artistry, narrative, and commercial strength, whether through heritage pieces, red carpet placements, or ever-expanding collections.

As the luxury market continues to shift toward experiences, craftsmanship, and investment-grade items, the role of high jewelry becomes even more important. From timeless icons to innovative newcomers, these maisons continue to define what fine jewelry means in today’s world — and where it’s headed next.