At retail, Rolex Datejust prices range from $7,250 to $12,800, depending on the configuration. That said, many Rolex Datejust watches now command higher prices on the secondary market, which was not the norm a few years back. Our in-depth Rolex Datejust price lists below compare retail and market prices for a variety of current, discontinued and vintage models.
At a high level, the price of the least expensive men’s Datejust models is $7,250 for a 36mm version and $7,900 for a 41mm version at retail. Retail prices for steel Datejust watches with white gold fluted bezels start at $8,500 for the 36mm models and $10,000 for the 41mm models. Finally, sticker prices for two-tone Datejust watches start at $11,250 for the 36mm editions and $12,800 for the 41mm editions. There is good news, however, discontinued Datejust references generally cost less than current-production ones.
About the Rolex Datejust
Arguably the most Rolex of Rolex watches, the Rolex Oyster Perpetual Datejust made its debut in 1945 as the world’s first chronometer wristwatch to indicate the date in a window (rather than with an arrow pointing to a number). It was also the first watch to be paired with Rolex’s now-famous five-link Jubilee bracelet. Since then, Rolex has expanded the Datejust collection to house a vast assortment of sizes, metals, bezels, dials, and bracelet styles.
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Datejust Options
The exact Datejust configuration that you opt for will, of course, influence the cost of the watch. For instance, the larger the model the more expensive it is. Moreover, Jubilee bracelets are pricier than Oyster bracelets and fluted bezels are costlier than smooth ones. Yellow gold is cheaper than Everose gold and it goes without saying that diamond dials and diamond bezels come with hefty price tags.
Rolex’s website contains a Rolex Datejust Configurator with all current Datejust models and configurations. If helpful, you can find your exact configuration there, and refer below for market pricing.
Rolex Datejust Sizes
- 41mm: Datejust 41, Datejust II
- 36mm: Classic Men’s Size
- 31mm: Midsize
- 28mm: Lady-Datejust
- 26mm: Lady-Datejust
Rolex Datejust Materials
- Stainless Steel
- White Rolesor (steel case and white gold bezel)
- Yellow Rolesor (steel and yellow gold)
- Everose Rolesor (steel and Everose gold)
- 18k Yellow, White, Everose Gold (only available on current 31mm, 28mm, and 26mm models and older Datejust 36mm models)
Rolex Datejust Bezels
- Fluted
- Smooth
- Diamond-set
- Turn-O-Graph (discontinued)
Rolex Datejust Bracelets
- Oyster bracelet (flat three-link configuration)
- Jubilee bracelet (semi-circular five-link configuration)
- President bracelet (semi-circular three-link configuration; only available on 31mm, 28mm, and 26mm models)
- Leather bands (discontinued)
Learn more: How Many Links Does a Rolex Come With?
Regardless of the immense variety of the collection, all Datejust watches (except for a few vintage examples) share the following features:
- A water-resistant Oyster case with a screw-down winding crown
- A date window at 3 o’clock with an instantaneous date
- A Cyclops magnification lens above the date window that protrudes above the crystal
- An automatic movement
How Much Does a Rolex Datejust 41 Cost?
Rolex released the current Rolex Datejust 41 in 2016, which replaced the short-lived Datejust II collection. As its name suggests, the Datejust 41 features a 41mm case, which is available with either fluted or smooth bezels. Datejust 41 watches run on Caliber 3235 movements, which is Rolex’s newest time-and-date movement with 72 hours of power reserve.
The least expensive Datejust 41 is the stainless steel ref. 126300 with a steel bezel and Oyster bracelet, which has a retail price of $7,900. Conversely, the most expensive Datejust 41 is the two-tone Everose and stainless steel ref. 126331 (with a fluted bezel, Jubilee bracelet, and mother-of-pearl diamond dial) which retails for $16,650.
Rolex Datejust 41 Prices
The following table lists the starting prices of Rolex Datejust 41 models with non-diamond dials and Oyster bracelets. Jubilee bracelets and gem-set dials increase the cost of the watches.
| Datejust 41 Reference | Case Material | Bezel | MSRP Nov. 2022 | Avg. Market Price Nov. 2022 | Avg. Market Price Nov. 2021 |
| 126300 | Stainless Steel | Steel Smooth | $7,900 | $10,200 | $10,000 |
| 126334 | Stainless Steel | White Gold Fluted | $10,000 | $13,100 | $13,200 |
| 126303 | Stainless Steel & Yellow Gold | Yellow Gold Smooth | $12,800 | $14,000 | $13,600 |
| 126333 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $12,900 | $14,400 | $14,400 |
| 126301 | Stainless Steel & Everose Gold | Everose Gold Smooth | $13,250 | $13,600 | $14,600 |
| 126331 | Stainless Steel & Everose Gold | Everose Gold Fluted | $13,350 | $15,600 | $15,200 |
How Much Does a Rolex Datejust II Cost?
The Rolex Datejust II was introduced in 2009 as a larger Datejust option with a 41mm case. It was only in production until 2016 when it was replaced by the Datejust 41 model. While both these models include 41mm cases, the Datejust II is sportier in style thanks to fatter lugs, wider bezels, and larger hour markers. To emphasize the sportier style, Rolex paired the Datejust II exclusively with Oyster bracelets.
Rolex Datejust II Prices
The least expensive Datejust II is the stainless steel ref. 116300, with a price around $8,600. The most expensive is the two-tone Datejust II ref. 116333, which costs around $12,400.
| Datejust II Reference | Case Material | Bezel | Avg. Market Price Nov. 2022 | Avg. Market Price Nov. 2021 |
| 116300 | Stainless Steel | Stainless Steel Smooth | $8,600 | $9,400 |
| 116334 | Stainless Steel | White Gold Fluted | $10,300 | $10,500 |
| 116333 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $12,400 | $12,700 |
How Much Does a Rolex Datejust 36 Cost?
The Datejust 36 is the classic size option since it is the same size as the very first Datejust from 1945. In fact, 36mm was the largest Datejust size available up until 2009, which was when the larger Datejust II was released. While the Datejust 36 was traditionally marketed as a men’s watch, these days it’s very much a unisex watch enjoyed by both men and women.
The least expensive current collection Datejust 36 is the stainless steel ref. 126200, with a price of around $7,250.
Current Production Rolex Datejust 36 Prices
The following table lists the starting prices of the newest generation Datejust 36 models (introduced in 2018) with non-diamond dials and Oyster bracelets. Jubilee bracelets and gem-set dials increase the cost of the watches.
| Datejust 36 Reference | Case Material | Bezel | MSRP Nov. 2022 | Avg. Market Price Nov. 2022 | Avg. Market Price Nov. 2021 |
| 126200 | Stainless Steel | Steel Smooth | $7,250 | $8,600 | $9,200 |
| 126234 | Stainless Steel | White Gold Fluted | $8,500 | $11,000 | $10,800 |
| 126284RBR | Stainless Steel | White Gold Diamond-Set | $15,300 | $18,100 | $18,300 |
| 126203 | Stainless Steel & Yellow Gold | Yellow Gold Smooth | $11,250 | $11,700 | $11,500 |
| 126233 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $11,350 | $13,400 | $13,500 |
| 126283RBR | Stainless Steel & Yellow Gold | Diamond-Set | $17,950 | $22,000 | N/A |
| 126201 | Stainless Steel & Everose Gold | Everose Gold Smooth | $11,550 | $12,200 | $12,000 |
| 126231 | Stainless Steel & Everose Gold | Everose Gold Fluted | $11,650 | $12,800 | $13,300 |
| 126281RBR | Stainless Steel & Everose Gold | Diamond-Set | $18,250 | $19,900 | N/A |
Discontinued Rolex Datejust 36 Prices
The recently discontinued Datejust 1162xx series offers some great value-driven prices if you’re looking for a 36mm model. These older models offer an appealing combination of modern specs (such as sapphire crystals, quick-set Caliber 3135, and improved bracelets) but at prices below the newest generation models. For instance, the average market price for a steel Datejust 116200 is $6,800.
Furthermore, the previous Datejust 36 generation offer more variety. For example, there are the Turn-O-Graph Datejust watches with rotating timing bezels. There are also the full gold Datejust watches with leather straps.
| Datejust 36 Reference | Case Material | Bezel | Avg. Market Price Nov. 2022 | Avg. Market Price Nov. 2021 |
| 116200 | Stainless Steel | Stainless Steel Smooth | $6,800 | $7,000 |
| 116234 | Stainless Steel | White Gold Fluted | $8,600 | $8,800 |
| 116264 | Stainless Steel | White Gold Turn-O-Graph | $7,900 | $8,100 |
| 116203 | Stainless Steel & Yellow Gold | Yellow Gold Smooth | $9,500 | $10,500 |
| 116233 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $9,500 | $9,700 |
| 116263 | Stainless Steel & Yellow Gold | Yellow Gold Turn-O-Graph | $9,300 | $9,300 |
| 116243 | Stainless Steel & Yellow Gold | Diamond-Set | $15,000 | $16,100 |
| 116201 | Stainless Steel & Everose Gold | Everose Gold Smooth | $10,100 | $11,100 |
| 116231 | Stainless Steel & Everose Gold | Everose Gold Fluted | $10,800 | $11,500 |
| 116261 | Stainless Steel up& Everose Gold | Everose Gold Turn-O-Graph | $9,000 | $8,700 |
| 116139 | White Gold (with leather strap) | White Gold Fluted | $14,750 | $13,700 |
| 116138 | Yellow Gold (with leather strap) | Yellow Gold Fluted | $16,500 | $12,900 |
| 116135 | Everose Gold (with leather strap) | Everose Gold Fluted | $14,700 | $13,900 |
How Much Does a Rolex Datejust 31 Cost?
The Datejust 31 is the midsize option, available in a range of materials including (unlike the larger versions) full gold. These smaller Datejust watches are generally worn by ladies. Full gold Datejust 31 watches are fitted with President bracelets, which are otherwise reserved for Day-Date watches.
The least expensive Datejust 31 is the full steel ref. 278240, which retails for $6,850.
Rolex Datejust 31 Prices
The following table lists the starting prices of the newest generation Datejust 31 models with non-diamond dials and Oyster bracelets (or President bracelets for full gold variants). Jubilee bracelets and gem-set dials increase the cost of the watches.
| Datejust 31 Reference | Case Material | Bezel | MSRP Nov. 2022 | Avg. Market Price Nov. 2022 | Avg. Market Price Nov. 2021 |
| 278240 | Stainless Steel | Steel Smooth | $6,850 | $7,327 | $7,000 |
| 278274 | Stainless Steel | White Gold Fluted | $8,000 | $10,300 | $9,400 |
| 278384RBR | Stainless Steel | Diamond-Set | $14,500 | $19,100 | N/A |
| 278243 | Stainless Steel & Yellow Gold | Yellow Gold Smooth | $10,000 | $11,000 | $9,900 |
| 278273 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $10,100 | $12,400 | $11,900 |
| 278383RBR | Stainless Steel & Yellow Gold | Diamond-Set | $16,450 | $23,500 | N/A |
| 278241 | Stainless Steel & Everose Gold | Everose Gold Smooth | $10,350 | $11,100 | $10,400 |
| 278271 | Stainless Steel & Everose Gold | Everose Gold Fluted | $10,450 | $12,600 | $11,500 |
| 278381RBR | Stainless Steel & Everose Gold | Diamond-Set | $16,750 | $22,700 | N/A |
| 278278 | Yellow Gold | Yellow Gold Fluted | $29,250 | $32,700 | $26,200 |
| 278289RBR | White Gold | Diamond-Set | $41,850 | $46,000 | N/A |
| 278275 | Everose Gold | Everose Gold Fluted | $31,850 | $30,100 | $25,200 |
The Datejust is the ultimate classic luxury watch; its style hasn’t changed much since its debut almost eight decades ago and as a result, the watch is immediately recognizable as a Rolex. Yet, despite its enduring design blueprint, the Datejust line is also immensely varied with an abundance of styles and prices to choose from.
If you’re in the market for a Datejust by Rolex, don’t miss LuxuryBazaar’s selection of models. And if you don’t see the one you want, get in touch and we’ll source the perfect Datejust for you.
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