The Best Purple Watches in 2025

Every few years, one color sweeps through the watch world. Turquoise dials dominated collections not long ago, followed by a surge of green in every imaginable shade. Now it’s purple’s turn. From soft lilac to deep plum, this vibrant hue has started appearing across brands and price points — a trend that feels especially timely, as fashion magazines have declared purple the color of the season. With that in mind, we’ve rounded up some of the best purple watches right now in luxury watchmaking.

TAG Heuer Carrera Chronograph Tourbillon

Part of the 2025 TAG Heuer releases, Carrera Chronograph Tourbillon earns its spot among the year’s best purple watches, bringing a smoky black-to-purple gradient dial to a high-performance evolution of the brand’s signature chronograph.

The 42mm Glassbox-style steel case frames a sunray-brushed dial with black subdials and a one-minute tourbillon at 6 o’clock, powered by the in-house Heuer 02 (TH20-09) movement with a 65-hour power reserve. Paired with a black perforated leather strap and limited to 200 pieces, this purple TAG Heuer watch is priced at $35,800.

H. Moser & Cie. Endeavour Centre Seconds Concept Purple Enamel

Among the year’s best purple watches, few showcase craftsmanship like the H. Moser & Cie. Endeavour Centre Seconds Concept Purple Enamel. The 40mm steel case houses a “Purple Haze” fumé dial created through a modern take on Grand Feu enameling, blending six enamel pigments over a hammered white gold base for a deep, luminous finish.

Launched as part of H. Moser & Cie’s 2025 releases and powered by the in-house automatic HMC 201 movement with a three-day power reserve, the watch keeps the dial entirely free of logos or markers to let the artistry speak for itself. It’s paired with a matching purple kudu leather strap and priced at CHF 27,000.

One of the Hottest Purple Watches in 2025: Rolex Oyster Perpetual 28 Lavender Dial

Rolex added a subtle pastel touch to its lineup with the new Oyster Perpetual 28 in lavender, part of the brand’s 2025 pastel dial updates. With its smooth matte lacquer finish, the soft lavender dial feels fresh and modern without straying far from the classic Rolex look.

Crafted in Oystersteel with a domed bezel and fitted to the classic three-link Oyster bracelet, the watch runs on the Caliber 2232 automatic movement with a 55-hour power reserve. A lovely addition to the purple Rolex lineup, the Oyster Perpetual 28 is priced at $5,800.

Best Purple Watch Over $75k: MB&F HM8 Mark 2 Purple

The latest addition to MB&F’s automotive-inspired series, the HM8 Mark 2 Purple takes the familiar “supercar-on-the-wrist” design into new chromatic territory. Limited to just 33 pieces, this 2025 MB&F release features a striking metallic purple CarbonMacrolon® case — a lightweight, high-strength composite infused with carbon nanotubes and metallic pigments that recall luxury car paint finishes.

Beneath the sculpted panels lies a titanium chassis housing a Girard-Perregaux–based automatic movement, powering MB&F’s signature speedometer-style display with jumping hours and trailing minutes. The combination of reflective sapphire prisms, a double-curved crystal, and the brand’s battle-axe rotor in 22k gold creates a kinetic spectacle from every angle. Priced at CHF 68,000, it’s a standout among the best purple watches of the year, equal parts mechanical innovation and childhood dream fulfilled.

Breitling Lady Premier Automatic 36

Breitling has announced a new women’s collection, the Lady Premier, which takes cues from the brand’s 1940s Premier Fantaisies watches. Among the lineup, the Lady Premier Automatic 36 in Aubergine is a highlight, combining a gradient purple dial with a matching alligator strap, both finished with a soft ombré effect.

The 36mm stainless steel case houses the COSC-certified Caliber 10 automatic movement with a 42-hour power reserve. Priced at $5,450, it’s one of the best purple watches for women to debut this year, right on-trend with the current purple trend.

Audemars Piguet Royal Oak Offshore 37 “Chameleon”

Audemars Piguet took a funkier turn with the Royal Oak Offshore 37mm “Chameleon”. As its name suggests, the watch features a color-shifting Mega Tapisserie dial that moves between shades of purple and deep blue, housed in a white ceramic case with titanium accents.

Powered by the self-winding Caliber 5900 with a 60-hour power reserve, it’s paired with a matching iridescent purple alligator strap. Playful yet unmistakably Audemars Piguet, the Chameleon earns an easy place among the best purple watches of the year — limited to 200 pieces and priced at $48,900.

Urwerk UR-100V UltraViolet

While not a 2025 release, the Urwerk UR-100V UltraViolet remains one of the most distinctive purple watches ever made. In true Urwerk fashion, it’s futuristic, mechanically interesting, and a touch wild. Housed in a violet DLC-coated titanium case, the watch features Urwerk’s signature satellite display powered by the automatic Caliber UR 12.02, which not only shows hours and minutes but also tracks Earth’s rotational and orbital distances.

The metallic violet tone, which was chosen to represent the outer edge of the visible color spectrum, underscores the brand’s fascination with boundaries, both visual and mechanical. Fitted with a rubber strap and limited in production, the UR-100V UltraViolet is priced at CHF 55,000, earning an enduring place among the best purple watches for collectors who favor the unconventional.

Grand Seiko Kiri

Part of the 2025 Grand Seiko releases, the SBGW323 “Kiri” features a soft purple dial inspired by the kiri (Paulownia) flower, the official bloom of Japan’s Iwate Prefecture. Its 36.5mm stainless steel case follows the classic 44GS design, paired with the hand-wound Caliber 9S64 movement that delivers a 72-hour power reserve.

The fine Mt. Iwate dial pattern gives the lavender tone subtle depth, while the domed sapphire crystal and clean, no-date layout keep the focus squarely on the color. Priced at $5,600, the Kiri is a clear example of Grand Seiko‘s mastery of textured dials.

Omega Aqua Terra 30mm

Part of the 2025 Omega Aqua Terra 30mm collection, this model pairs a soft lilac dial with the line’s signature mix of elegance and precision. The stainless steel case houses the newly developed Caliber 8750, a Master Chronometer movement built specifically for this smaller size, offering a 48-hour power reserve and magnetic resistance up to 15,000 gauss.

Completing the rich purple dial are polished hands and applied indices (both lumed, of course), along with a circular date window at 6 o’clock. Paired with a matching steel bracelet and priced at $7,100, this purple Omega piece is still a GADA watch — just with a touch of fun color.

For a Purple German Luxury Watch: Glashütte Original Seventies Chronograph Panorama Date “Plasma”

Part of a duo of 2025 special editions, the Glashütte Original Seventies Chronograph Panorama Date “Plasma” brings a deep matte purple dial to the brand’s retro-inspired square case. Measuring 40mm, the stainless steel rounded square case houses the automatic Caliber 37-02 with flyback chronograph, Panorama Date, and 70-hour power reserve.

The violet-toned dial (crafted at Glashütte Original’s new in-house dial factory) pairs with black subdials, a matching Panorama Date window, and Super-LumiNova–coated hands and markers. Offered on a rubber strap or stainless steel bracelet, the Seventies Chronograph Panorama Date “Plasma” is limited to 100 pieces and priced at $16,300 on a rubber strap and $17,300 on a steel bracelet.

Best Purple Watches for Him & Her

Purple may not be a traditional watch color, but that’s exactly what makes it interesting. Once reserved mostly for women’s watches, the shade has now found a home on men’s wrists too — from sporty chronographs to refined dress pieces.

Whether it’s a soft pastel dial or a deep metallic finish, these watches show how brands are having fun with color while still keeping design and functionality front and center. For now, it’s safe to say that purple is having its moment, and it looks surprisingly good on everyone.