Rolex Pepsi GMT Disappears From Authorized Dealers’ Websites
The stainless steel Rolex Pepsi GMT ref. 126710 BLRO, which debuted in 2018, has been the subject of rumors of discontinuation practically since its launch. So, seasoned Rolex nerds take any “the Rolex Pepsi GMT is discontinued” rumor with a grain of salt. Even so, it’s noteworthy that as of January 31, 2026, the Pepsi GMT (in all forms) has begun disappearing from the online catalogs of authorized Rolex dealers.
Is the Pepsi GMT Still on Rolex.com?
Yes, the Pepsi GMT–both in white gold and stainless steel–is still on Rolex.com as of January 31, 2026. But Rolex’s authorized dealers also integrate Rolex’s online catalog into their own websites. And that’s where (in most cases) the Pepsi GMT has disappeared–no more red-and-blue bezel inserts to be found.
So Where Exactly Is the Pepsi Missing?
The Pepsi is gone from the GMT-Master II section of the websites of Rolex Authorized Dealers like Sissy’s Log Cabin, H.L. Gross, James & Sons, Hamilton Jewelers, Watches of Switzerland, Alson Jewelers and Bucherer. Interestingly, the 1916 Company and Mayors websites still show the stainless steel Pepsi GMT, while the white gold Pepsi is gone. Tourneau is the only authorized Rolex dealer I can find that still shows both metals of the Pepsi.
Is the White Gold Pepsi GMT Discontinued Too?
It appears that the white gold Rolex Pepsi (ref. 126719 BLRO) is probably discontinued as well. At least, it has disappeared from the websites of Rolex authorized dealers, along with the steel version (126710 BLRO).
Could This Be an Error?
Well, anything is possible, so the removal of the Pepsi from websites like Bucherer.com and Watchesofswitzerland.com could just be an error or a big nothing-burger. But the fact that both the stainless steel and white gold versions of the Pepsi disappeared makes that seem unlikely.
Why Would Rolex Discontinue the Pepsi?
Well, there have been credible rumors of Rolex Pepsi bezel production issues for years, and the gist of it is that making a true two-color piece of ceramic (not counting white or black as colors) is extremely difficult. The rejection rate of Pepsi bezel inserts is supposedly very high. So even though it’s one of the most popular Rolex watches, it might have been a big headache for them.
Plus, Rolex still has four remaining bezel colorways of the GMT-Master II in their catalog, all half-black. At this point, I’m inclined to believe that the removal of the Pepsi GMT from Rolex dealers’ websites is not a random fluke and it is probably discontinued. But Rolex has made errors with their website before, plus if it is discontinued it’s likely that they’ll release a new version in its place anyway. We’ll keep you posted!
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