The 10 Hottest Watches You Can’t Get Right Now!

While the luxury watch market may not be as hot as it was in 2021, several brands are still making some seriously hyped watches that are nearly impossible to find at list price. Here I’ll show you the hottest, most talked-about, hardest watches to get in 2025. Let’s get into it.

Tudor Black Bay Chrono Flamingo Blue

The entire watch world was buzzing about the “Tiffany Blue” Tudor Black Bay when David Beckham was seen wearing one in early 2025 before its release. The color makes sense for him, as it’s the third shirt color for Inter Miami, the Major League Soccer team that he co-owns.

The Tudor Black Bay Flamingo Blue, as it’s officially known, has since hit stores. In fact we’ve already sold a few of them for roughly double its list price of $6,050. Keep in mind we had to pay way over retail to get each one, of course. The Tudor Black Bay Chrono Pink is also as hot as ever, but I think the turquoise one outdoes even the pink. Let us know in the comments which one you prefer!

Tudor Black Bay 54 Blue Lagoon

I suppose I should go ahead and mention the other smoking hot turquoise Tudor of the moment–the Black Bay 54 Blue Lagoon. With a textured dial and a polished steel bezel insert, it definitely gives a different vibe than other Black Bay models. It instantly became one of the hottest 2025 Tudor releases when it was unveiled in mid-June.

The 37mm diameter of the Black Bay 54 Blue Lagoon makes it wearable for almost anyone, and the $4,350 list price is quite reasonable–just don’t expect your local authorized Tudor dealer to sell you one unless you’re a VIP there or extremely lucky.

Vacheron Constantin 222 in Stainless Steel

Vacheron Constantin made major waves in the watch world with their release of the beloved 222 in stainless steel in January. The yellow gold model, released a few years earlier, came out of the gate red hot but has since cooled down enough that you can buy pre-owned ones at or below retail price.

Vacheron is regarded as part of the Holy Trinity of watchmakers (along with Audemars Piguet and Patek Philippe) and their dress watches are among the best out there. But when it comes to steel sports watches, the Vacheron Constantin Overseas was really their only one–until now.

As soon as VC released the gold 222, it was pretty obvious that they’d follow up with a steel one, but I think they missed the mark a little bit timing-wise–perhaps there would’ve been even more hype with a slightly earlier release. It’s not an official limited edition, but believe me, the annual production will definitely be limited nonetheless. I expect the steel 222 to keep reselling secondhand for way over its $32,000 list price, as it’s only available at Vacheron Constantin boutiques–their regular authorized dealers aren’t getting any.

Audemars Piguet x KAWS Royal Oak Concept Tourbillon “Companion”

The Audemars Piguet Royal Oak Concept “Tourbillon” has been made in several interesting forms before. And AP is no stranger to pop culture collaborations: the Spider-Man, Black Panther, and 1017 Alyx SM versions of their watches are all hugely popular. But this time, when they partnered with the artist KAWS, they brought the hype to a new level with the Companion Concept. Only 250 pieces were made, retailing at 200,000 Swiss Francs. We actually already sold one for almost double that.

The original Royal Oak Concept is my favorite complicated watch from AP. With the design of this watch–getting rid of the hands and allowing you to see the KAWS figure front and center–they knocked it out of the park. When we got our hands on one, I was in awe. I really wanted to keep it, but of course, we had to sell it because it was for a client, and availability is basically zero.

Patek Philippe Cubitus

The Patek Philippe Cubitus was mocked by nearly the entire watch world, myself included, when it first came out. Although I poked fun at it, I also knew it would sell like hotcakes. When Patek released the Cubitus last year, it was the first actual new line from them in 25 years. This was supposedly their interpretation of casual chic style.

To me, it was just an interpretation of a Nautilus in a square case. The platinum version, ref. 5822P, features an instantaneous grande date, a moon phase indicator, and a 45mm case. It’s a beautiful watch, but, not for everyone. I wasn’t a fan at first, but I love the fact that it comes on a composite strap with a nice fabric pattern. MSRP is $92,707, and the current market price is still about $50,000 above that. If I had to pick a Cubitus, this would be the one–and I’m clearly not alone.

Rolex Daytona Le Mans

The Rolex Daytona Le Mans–in any shade of gold–is among the most in-demand watches from the brand. The Le Mans edition pays tribute to the legendary 24-hour Le Mans endurance race. It features an exhibition caseback, a red “100” on the bezel insert, a 24-hour counter instead of the usual 12-hour, and a list price around $50,000–although mere mortals shouldn’t expect to be allocated one from an authorized dealer.

The white gold Le Mans debuted in 2023 and was replaced by the yellow gold version in 2024. That was in turn replaced by a rose gold version this year. Right out of the gate, secondhand prices were crazy–way over $300,000–but now the white gold and yellow gold versions are down closer to $250,000. We still haven’t gotten our hands on a rose gold one yet.

Will we see a platinum Le Mans Daytona next year? I don’t know, but I hope so. And if they ever do it in stainless steel, that’s a watch that’s going to go berserk on the resale market. Would I be opposed to having steel, rose gold, white gold, yellow gold, platinum, and maybe even two-tone? Absolutely not. Regardless, you’ll likely be paying quadruple retail at the very least for any of those.

Rolex Land-Dweller

The Rolex Land-Dweller, like Patek’s Cubitus, got a lot of mockery upon its release. It got a lot of love, too. But no matter how you feel about Rolex’s latest foray into the world of integrated bracelet luxury watches, the Land-Dweller is undeniably hard to obtain. There isn’t even a single steel Land-Dweller on Chrono24 as I write this, so although its list price starts at $14,450, it’s difficult to say where the true market price will settle.

Featuring the groundbreaking new Dynapulse escapement and a beat rate of 36,000 vph (10 ticks per second, a first for Rolex), the Land-Dweller is a major step forward for Rolex in terms of movement. So, like the Le Mans, it gets an exhibition caseback. The flat-link bracelet and slim case height are nice touches as well.

Omega Speedmaster 43 Moonphase Meteorite

Omega started 2025 strong with two meteorite dials in 43mm steel cases. Iron meteorite dials are offered in two distinct finishes: a black PVD-coated option and a galvanic gray-finished version. Each dial showcases the meteorite texture beautifully. No two stone dials are exactly alike, so in a way, each one is a piece unique.

The retail price is $18,000. We have gotten a ton of requests for these, but they’re very hard to source. The appeal is obvious; both the black and blue versions are absolutely gorgeous. For any Omega Speedmaster lover out there, this would make a great addition to the collection.

Omega does produce a lot of watches, so time will tell if the Speedmaster 43 Meteorite remains red hot or if it will come back down under list like limited edition Speedmasters generally do. The only thing I can tell you is this is one of the hottest watches of 2025.

Patek Aquanaut Travel Time 5164G

The Patek Philippe Aquanaut Travel Time 5164G is considered a heavy hitter in the world of high-end watches, but not so much because of its complications–it’s simply a massively popular watch. The MSRP is $68,109, but because so many people want it, it sells for roughly double that secondhand. It’s 18k white gold, and the new dial color they came out with—that bluish-grayish tone which matches the strap and the dial—is just stunning in person. In pictures, it looks pretty, but in real life it’s absolutely outstanding.

The Aquanaut has been 40.8mm since 2007, and I think it’s a perfect size: not too big, not too small, extremely versatile. The 5164G is sporty enough go swimming or do whatever you want, but it’s also classy enough to wear with a suit. If you’re one of the lucky ones to snag it at MSRP, great. But it’s still a unicorn in today’s market, so it sells secondhand for almost double that. When the Nautilus craze started, the Aquanaut sort of came up behind it, and luckily Patek came out with this new colorway to keep the hype on Aquanauts alive, just as it is for the Nautilus and now Cubitus.

Audemars Piguet Royal Oak Frosted Mini

At this point, you may have seen celebrities stacking these things—the AP Royal Oak Frosted Mini is so small (23mm) that some people will literally take two or three of them and put them on one wrist, kind of like Cartier Love bracelets. It’s unusually small in today’s big watch market landscape, especially for Audemars Piguet and the Royal Oak line, but it has clearly found an audience.

AP makes the Mini in white gold, yellow gold, or pink gold, all with the frosted gold finish. It’s a hand-hammered texture that shimmers as if it’s flooded with diamonds, although it’s not. Justin Bieber has been seen rocking a yellow gold one.

These things retail for $38,000, and on the secondary market you’re looking at $65,000 to $70,000. When they first came out, I said right away, “Yes.” And my wife, whose favorite brand is also Audemars Piguet, said, “Baby, I want them.” I explained how hard they are to obtain, and my wife is a bit conservative so she understands it might make sense to wait for prices to settle a bit Then she asked, “Do you think I should get all three?” Well, damn, so much for being conservative, right? But I honestly think I might (eventually) buy her one in each color. This is a small watch that makes a huge statement, and it’s one of the hottest watches on the market today.

That about sums it up for the most unobtainable watches of 2025. Did we miss anything we should’ve included? Let us know in the comments!