Here’s the Insane Watch Collection Finnish Authorities Seized from Richard Heart
Richard Schueler, better known as “Richard Heart,” raised over a billion dollars for his HEX token and related blockchain, PulseChain. While some people enthusiastically invested their money, other cryptocurrency geeks were suspicious from the beginning and cries of “scam” have echoed around HEX for years. Finnish authorities have since seized much of his property and he remains on the run.
Heart repeatedly flexed luxury goods on social media while playing up his philanthropic efforts and brushing aside claims of scams. The SEC brought criminal charges against Heart, accusing him of “fraud for misappropriating at least $12 million of offering proceeds to purchase luxury goods,” and while he beat that case, ultimately Finnish authorities seized much of his property due to serious allegations like massive tax evasion. Why is this relevant on a watch blog?

Well, Mr. Heart had a collection of some of the rarest and most expensive factory gem-set Rolexes ever made. He would repeatedly mention that his factory bust-down meteorite Sky-Dweller 326959 TBR had the highest MSRP of any Rolex ever sold.
Related: The Most Expensive Rolex Watches Ever Sold

Richard even posted on reddit using the username RichardHeart and proudly listed the supposed values of his watches. This list includes a supposed “$9 million” worth of watches, though many of the prices he listed are woefully inflated:
Richard Heart via Reddit
- $1,400,000 Skydweller Ice 326959tbr
- $800,000 GMT ice 116769TBR
- $750,000 Rolex Daytona rainbow
- $671,000 Richard Mille McLaren rm11-03
- $550,000 Eye of the tiger diamond bracelet 116598 TBR
- $415,000 Platinum daytona TBR 116576TBR
- $400,000 Rolex SABR
- $400,000 Rolex Eye of the Tiger.
- $350,000 Jacob & Co ASTRONOMIA SOLAR PLANETS – ZODIAC
- $350,000 GMT-Master II Rose gold 126755SARU
- $300,000 Audemars Piguet Royal Oak Chronograph 26322OR.ZZ.1222OR.01 Full diamond.
- $290,000 Jacob 5s533.30.bd.bb.abe4a
- $245,000 Rolex Daytona Platinum pave diamond dial 116506
- $263,053 Rolex GMT-Master II 116759SA
- $276,299 Patek 5980
- $185,848 Rolex GMT-Master II 116758SA
- $151,000 Rolex Daytona 1165994RU Diamond and ruby bezel, end links
- $136,000 Audemars Piguet Royal Oak Offshore Tourbillon Rose gold 44mm
- $138,000 Rolex Leopard
- $152,801 Patek Philippe Nautilus 5726/1A-010
- $137,800 Blue Daytona Beach 116519
- $112,960 Audemars Piguet Royal Oak Offshore Chronograph 26067BC.ZZ.D002CR.01
- $102,676 Rolex Daytona 116589RBR
- $83,509 Rolex Daytona 116509 White Gold diamond dial
- $81,000 Rolex Daytona Beach green chrysoprase 116519
- $65,000 Rolex Day-Date 40 Presidential Yellow Gold Diamond bezel.
- $62,327 Rolex Yacht-master 40mm diamond dial Oysterflex band ref: 126655
- $30,000 Audemars Piguet Millenary 4101 Rose gold
- $25,405 Rolex Daytona Zenith two tone black ref. 16523
- $22,500 Rolex Yacht-master 40mm 126621
- $13,151 Rolex Submariner two tone blue ref. 16613
- $8,960,329 SUM
Though many of the pieces in Richard Heart’s watch collection have dropped in market price since he wrote this list, suffice it to say that their value is still well into the millions. And because the SEC was unable to establish jurisdiction in their case, and weren’t able to prove that HEX was an unregistered security, their complaint was dismissed in what was called a “complete victory for Richard Heart.” But now he’s an international fugitive with an Interpol Red Notice to his name due to charges of aggravated tax fraud and assault in Finland, and I imagine Finnish authorities will eventually auction off the watches he once flaunted.

More from Grey Market:
Rolex Surprises Everyone with New Daytona Le Mans Watch
The Most Popular Rolex Watches
Why is The Patek Philippe Nautilus So Expensive?
Quiet Luxury: Stealth Wealth Watches Edition
Guide to Audemars Piguet Nicknames
2 responses to “Here’s the Insane Watch Collection Finnish Authorities Seized from Richard Heart”
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lol he fled Finland because he’s wanted for tax evasion, and they seized his watches.
So no, he’s not still enjoying them.
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Thanks for the update Johnny; I’ve updated the article to note this. Cheers!
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