Rolex Land-Dweller Unveiled for 2025

Powerfunk Friday, March 28th, 2025 6 min. read
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Every year, watch enthusiasts speculate wildly about what Rolex will release at the watch industry’s preeminent annual spring fair, Watches and Wonders Geneva. And every year, fake photoshops and silly guesses circulate web forums, with many seasoned collectors taking a “nobody knows until it’s released” approach. But in 2025 we saw leaked pics of a Rolex Oysterquartz-like “Land-Dweller” featuring an integrated Jubilee bracelet and a hexagon-patterned dial were real. And now it has been released, and its movement is the real star of the show. Here are all the details of the Rolex Land-Dweller.

Three Rolex Land-Dweller models
Images: Rolex.com

Legitimate Rolex leaks do happen sometimes, but usually not with full-blown photos weeks ahead of time. In 2023 somebody viewed the HTML source code of Rolex’s website to see proof of the Explorer 40 before it was announced, for instance. Another year, a Rolex Adwords campaign was accidentally launched a half-day early so we got some clues from that. Seeing the Land-Dweller weeks ahead of time was an unusual crack in Rolex’s wall of secrecy, but there were still some things we didn’t know.

Rolex Land-Dweller Price and Configurations

First of all, we should note that the Land-Dweller is available in two sizes: 36mm (starting at $14,450 in steel with a white gold bezel) and 40mm (starting at $15,350). It’s also available in Everose gold or platinum, and the precious metal versions all have a diamond bezel option. So, in total there are ten possible configurations. There are no dial or bracelet options beyond that, though: each metal configuration gets one dial option and they all come on flat-link Jubilee bracelets. The dials all have laser-etched hexagonal patterns, with the platinum models in light blue dials and the rest silver. When a Land-Dweller has a diamond bezel, it has diamond baguette hours markers, and no lume.

Reference NumberSizeCase/Bracelet MaterialPrice
12723436mmStainless steel w/WG bezel$14,450
12723536mmEverose Gold$43,300
127285TBR36mmEverose Gold w/diamond bezel$90,850
12723636mmPlatinum$59,700
127286TBR36mmPlatinum w/diamond bezel$95,750
12733440mmStainless steel w/WG bezel$15,350
12733540mmEverose Gold$47,400
127385TBR40mmEverose Gold$106,150
12733640mmPlatinum$64,200
127386TBR40mmPlatinum w/diamond bezel$118,050
Platinum Land-Dweller
Platinum Land-Dweller. Image: Rolex

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Integrated Bracelet with Hidden Clasp

The Land-Dweller sports an integrated Jubilee bracelet with flat links and beveled edges, reminiscent of the Oysterquartz and 1630. And it has a hidden clasp, which hasn’t been seen on a men’s Rolex since the previous generation of Datejust 36 was discontinued around 2018.

The Rolex Land-Dweller looks like it will have a concealed clasp
Image from Rolex’s Instagram

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Caliber 7135: Dynapulse Escapement, High Beat Rate

Caliber 7135 is Rolex’s first high-beat movement, ticking away at 10 beats per second instead of the usual 8, and that could be a headline on its own, but it’s not the biggest breakthrough here. Rolex has patents for direct impulse escapements dating back to 2010, with patent #20120014228. There was also a newer patent granted in 2025, and both list Dr. Fabiano Colpo as an inventor. The new Caliber 7135 is Rolex’s first watch to use this type of technology. It is similar to a natural escapement but Rolex calls theirs a Dynapulse escapement. It could perhaps most accurately be described as an “indirect pulse escapement” because the energy from the twin escape wheels in the Dynapulse is transferred to the balance wheel via a silicon lever, rather than directly from the escape wheels themselves.

The natural escapement shown in Rolex's Instagram teaser will presumably be used in the Rolex Land-Dweller.
The Dynapulse escapement shown on Rolex’s Instagram is used in the Rolex Land-Dweller. Image: Rolex

Without an escapement, a watch’s mainspring would just immediately unwind; the escapement is what forces the watch to go one “tick” at a time. The trusty Swiss lever escapement has been the industry standard for well over a century. On a lever escapement, the escape wheel is connected to a see-saw-like lever that goes back and forth.

Swiss lever
Lever escapement animation by Mario Frasca. (CC BY-SA 3.0)

Natural escapements, however, have two symmetrical escape wheels that go in opposite directions. The escape wheels deliver their impulses tangentially to the balance wheel. This means they “push” without sliding—it’s more like a clean tap or nudge rather than a drag. Because there’s no sliding friction between the escape wheel teeth and the balance wheel, there’s no need for lubrication. The contact is brief and efficient, minimizing wear.

The main downside of a natural escapement is its difficulty to manufacture. The great George Daniels handmade a couple of them, for instance, and a handful of other high-end brands (like F.P. Journe and Laurent Ferrier) have experimented with the concept too, but only in small volumes. Rolex made some adaptations to the design (15 years in the making it would seem) and called it the Dynapulse escapement. After all the amplitude issues of the 32xx movements, this looks like a huge win for Rolex. Let’s quickly compare the Dynapulse escapement in the Rolex Land-Dweller to a “true” natural escapement:

Natural EscapementDynapulse
Impulse DeliveryDirect from escape wheels to balanceIndirect via a silicon lever
Wheel SymmetryMirrored, simultaneous impulseAsymmetric (one active per half-cycle)
Shock ResistanceVulnerable to misalignment from impactsSilicon parts + interlocking teeth prevent flutter
LubricationTheoretical requires noneRequires very little oil, might be OK with none
Industrial ViabilityHand-adjusted, impractical for mass productionCompatible with Rolex’s automated assembly

Case Thickness

One of the most remarkable things about the Land-Dweller is its case thickness–only 9.7mm. The new thinner movement allows that, and that’s a big deal in terms of wearability, and for perspective, that’s about 1mm thinner than the smallest current ladies’ Rolex Oyster Perpetual model. Luxury watches seem to be getting thinner every year, and Rolex isn’t the type of brand that typically gets left behind.

Syloxi

Rolex has been using Syloxi (their brand name of silicon) hairsprings since 2014, but only on ladies’ models and the 1908 Perpetual. We can clearly see from the back that the Rolex Land-Dweller will have Syloxi hairsprings, making it the first men’s Oyster model with Syloxi:

The Rolex Land-Dweller appears to have Syloxi
The Rolex Land-Dweller proudly boasts about its Syloxi hairsprings. Image: Rolex

The Rolex Land-Dweller Has an Exhibition Caseback

Interestingly, Rolex’s Land-Dweller has an exhibition caseback. Plus, the movement has a gold rotor. This is the first time a stainless steel Rolex case has been given an exhibition caseback.

Caliber 7135 looks similar to the 7140 from the 1908 Perpetual. Image: Rolex

So, the Rolex Land-Dweller has a Dynapulse escapement with Syloxi hairsprings, a hidden clasp, a sapphire caseback, and an integrated Jubilee bracelet with flat beveled links. And from pictures on Roger Federer’s Instagram, it looks like the fluted motif XL dial shines beautifully in the light. I expect the Rolex Land-Dweller will be an absolute home run, and it’s certainly the most notable of Rolex’s 2025 releases. So if you’re interested in one, ask your local authorized dealer to put you on their Rolex waitlist as soon as possible.

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