Unlike other watchmakers, Chopard makes their own watches and movements in-house rather than taking up the base movements (ebauches) of other manufacturers. This aspect is what labels Chopard as a genuine timepiece manufacturer, with workshops settled in Switzerland. Chopard was established in 1860, by Louis-Ulysse Chopard, who was only 24 years old at the time. The brand is a Geneva-based company that specializes in producing and selling lavish watches, jewelry and accessories that share common characteristics in their design. It is said that the label designs each of their luxury items to tell a story.
Chopard focused on creating chronometers and accurate pocket watches that were based upon innovative concepts and creative ideas. All of Chopard's products are constructed using innovative techniques, which makes the pieces so unique and a targeting high-end line for ladies and gents. The brand has never been afraid to leave old production traditions behind to pick up more modern methods to generate gorgeous jewelry and timepieces. Floating diamonds, bulky gold and bright colored gemstones are a few features that are spread throughout the Chopard collections.
What makes Chopard so unique is that the diamonds used in their jewelry and watch designs are ethically sourced. The company uses a self-operated system to request that their suppliers agree not to sell or buy conflict diamonds. Chopard also asks their suppliers to avoid purchasing stones from unknown sources. By following this demand, the label is able to present a guarantee of origin certificate for each watch and jewelry design that they create. Chopard chooses to obtain their diamonds from merchants that are certified members of the Responsible Jewelry Council. The Council supports two organizations ? the World Diamond Council and the Kimberly Process ? that both work to diminish the trade of conflict diamonds.
Chopard is also one of four participating labels in the Fleurier Quality Foundation, a groundwork that certifies a very high level of quality to watches that are manufactured. The foundation also includes Vaucher, Bovet and Parmigiani (www.fleurier-quality.com). The regulations that the union uses, the "Qualite Fleurier" standard, was developed to compete with the exclusive Geneva Seal manufacturing standard, as well as other Geneva standards.