Guccio Gucci was born in 1881, the son of a Florentine craftsman. When still a young boy he moved to Paris and then to London, quickly working his way up to the position of Maitre d'Hotel at the Savoy. And there, in one of the world's most cosmopolitan cities, Guccio observed and absorbed the culture, ideas, style and sophistication. When he went back to Italy in 1920, Guccio opened the first Gucci shop in Florence with a capital of only 30,000 lira.

In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horse bit.

Guccio's first success was due to his leather craftsmanship and his accessories for horseback riders. As a more and more sophisticated clientele patronized the Gucci firm it grew slowly and steadily. The Guccis, who came to include Guccio's sons Aldo, Ugo, Vasco and Rodolfo, opened new shops in Florence, Rome and Milan.

In 1953, despite their father's strenuous objections, Aldo and Rodolfo opened the first overseas Gucci shop in New York, but it was also the year that Guccio died, marking the end of an era for the family firm.

There is no doubt the GG pattern is the most recognizable design for Gucci. Embossed into leather, stamped onto suede, printed on silks, woven into jacquards or patch worked together in luxurious crocodile and lizard. The famous “GG” is the abbreviation of Guccio Gucci, the founder of the House of Gucci. It was first used in the early sixties when the pattern was used in both single and double G’s, serving as squared-off fastenings for bags which were developed and made in Gucci’s own forge at the Via delle Caldaie in Florence. Before long, the GG pattern was developed into a diamond-shaped pattern woven into the best-selling cotton canvas luggage. From then on, the GG pattern products became the favorite of movie stars and aristocrats, like Grace Kelly and Jackie Onassis. The House of Gucci began to expand its reputation throughout the world.

The late nineteen sixties marked the explosion of the "Status Symbol" and Gucci, along with fellow Florentine Pucci, was among the first Italian names recognized world-wide. Production increased and the biggest factory yet was opened on the outskirts of Florence.

Today the GG has been reconfigured and deployed in innumerable designs and redesigns; the eternal GG has appeared and reappeared over time, merged into a circle, back-to-back, inverted and abstracted. It is no longer a design or a pattern for your accessory, but has become a status symbol that crosses cultures.

Gucci decided to concentrate on the revaluation of the original family tradition of beautifully crafted artisan products. On the advice of Dawn Mello, brought in from Bergdorf Goodman, they cut back from 20,000 articles to 5,000, concentrating on the most popular successes: the bag with the bamboo handle, suitcases, shoes and the "Flora" (scarf) created by Rodolfo Gucci and the artist Accornero for Grace Kelly. They even cut down on the number of distributors: today there are 180 Gucci boutiques in the world.

Gucci once laughed when someone told him that one day Gucci would hold fashion shows—today, Gucci stands at the top of the fashion heap.

Gucci remains an iconic beacon to those seeking out their unique and stylish designs, whether it is jewelry, accessories or shoes. Luxury Bazaar is pleased to bring you unique designs in the jewelry line from Gucci.
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