The N7 Collection was created in 1997 and is manufactured in a rectangular shape and curved at 3 and 9 o’‘clock. The number seven symbolizes eternal life in Ancient Egypt, meaning a complete cycle. It lies at the core of many superstitions; it also expresses various stages of maturity, thought, hindsight, and awareness and passing generations.
After Bedat & Co was launched in the year 1997, Christian Bédat developed a global brand concept emphasizing on values of differentiation, timelessness, elegance and sophistication.
The names of the collections given to the products were an integral part of this approach and were chosen to reinforce the above stated values. Each product number corresponds to a philosophy or a specific aesthetic appearance.
Today, these luxury watches have become so prominent and manage to stand out from the competition’‘s luxury timepieces, therefore, the company contributes much to the figure that continues to appear on all models and in various outfits.
In the watch making industry, watch names are rarely consistent with the luxury timepiece itself or with the brand. For this reason, the collections bears numbers. These numbers represent a unique phenomenon within the watch business; this naming and branding principle gives the watch lines an explicit form of organization.
The advantage of the numbers is that they are easy to memorize, universal and pronounceable in all languages. In addition, they embody powerful symbolism. For example, the figure seven, which is one of the Bedat & Co names of the collection of rectangular watches, is the symbol of eternal life.
The Collection is designed with different covers and straps. The luxurious watches are coated with precious metals like gold and diamond. The straps are of either metallic or choices of brown black, and white leather.