In 1936 Fred Samuel opened its first boutique at number 6 Rue Royale in Paris, next to the Place de la Concorde. Avant-gardist, he presented himself as a "Modern Jewelry Designer" and created jewels that matched fashion.
As he had always been a precursor, international celebrities such as Marlene Dietrich became fans of his style and his success spread rapidly from Paris to the rest of the world.
Jeweler of the artists and the cinema, FRED achieved many ornaments for the 7th Art, among which the superb ruby necklace set with diamonds, worn by Julia Roberts in "Pretty Woman"
In fact, since its inception, Fred has become a favorite jewelry designer to celebrities, rock stars and royalty. Marlene Dietrich was an early fan who helped bring popularity to the Fred brand and Kate Moss is the newest face of their latest advertising campaigns.
Started in 1936 by Fred Samuels, the doors of the Fred fashion house first opened in Paris and it is now known as a high-end luxury brand that creates jewels, engagement rings, diamonds, luxury watches and more.
Fred’s design concept has been based on the founder’s idea that every jewel “rejects clichés and the fine lines match a women’s sensuality.”
It’s not hard to see why all their creations embody elegance and modernity with that phrase as an inspiration.
The design aesthetic still seeks to push boundaries by remaining daring and free, while holding onto the their hallmark elegance.