The story of Damiani is one which spans three generations. It all began in Valenza, the Italian town recognized as the homeland of the finest Italian jewelry tradition. In 1924, Enrico, the founder of the Damiani dynasty, began to design and produce diamond jewelry: small masterpieces that earned him the prestigious role of personal jeweler to several noble families.
His son, Damiano, continued the family tradition thanks to his outstanding creativity and strong business spirit. His ambition to create timeless jewelry with an unmistakable style led him to invest in research and constantly create cutting edge solutions, such as the lunette-effect setting to highlight the brilliance of the gems.
Passion, creativity and commitment are also the cornerstones for the third generation of the Damiani family which continues to invest in the future while jealously protecting the family traditions and values. Today, the Damiani brand is at the top of the jewelry sector in Italy and enjoys success all over the world as the highest expression of Italian style and tradition.
Damiani jewelry is known for its shapes, the quality of its gems and the excellence of its craftsmanship. Each piece of jewelry, from the most traditional to the most modern, incorporates the artistic talent of the master goldsmiths who created it with outstanding craftsmanship and passion, taking painstaking care over each individual stage, from the selection of the finest precious stones to the tiniest detail.
They strive to capture the spirit of the times while maintaining an unmistakable Italian style which is appreciated worldwide. The Damiani Group has won 18 Diamond International Awards – the Oscars of the jewelry world, out of thousands of selected competitors from all over the world.
Damiani's refined and elegant jewels are appreciated by an extensive, top-tier public. Celebrities, such as Isabella Rossellini, Brad Pitt, Nastassja Kinski, Chiara Mastroianni, Milla Jovovich, Jennifer Aniston, Gwyneth Paltrow and Sophia Loren, have worked with Damiani over the years. In addition to the most important stars of Hollywood, their current customers also include princes and prime ministers.
Fortunately for the modern world, the Damiani passion for radiant, captivating, quality jewelry has not diminished in even the smallest way in three generations.