When Fawaz Gruosi introduced his first watch collection in the year 2000, and despite the unquestionable originality of the Instrumento No Uno, very few people anticipated the horological scope and success the de Grisogono brand would achieve in its first few years of existence.
With his background in design in jewellery and objets d’art, Fawaz Gruosi formed his own company, de Grisogono, in 1993 and opened a boutique in Geneva. By introducing the hitherto neglected black diamond into his jewellery and everyday objects such as sunglasses and the then up-and-coming mobile telephone, de Grisogono creations caught the imagination of the consumer. Boutiques in London and Gstaad followed in ’97 and ’98, followed in quick succession by openings in Rome, Paris, St. Moritz, Kuwait, Moscow and Hong Kong.
Gruosi’s very first foray into the watch world was his creation of jewellery watches for Chopard, one of which was the highly innovative Ice Cube Collection. With the success of that collection still ringing in his ears, Fawaz Gruosi made the adventurous decision to launch into watch production under the de Grisogono name.
The rest, as they say, is history … nevertheless, let’s take a look, in chronological order, at the watches created and manufactured in the brand’s seven years of existence.