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In 1983, Mr. Phillipe Charriol launched his own brand in Europe and Asia and rapidly acheived an international reputation by penetrating into different parts of the world. Phillipe Charriol headquarters his exquisite collection of fine watches, jewelry, and accessories in Geneva. the Swiss capitol has long held the reputatiopn as the capitol of luxury watches and jewelry.

The driving concept of the brand is the "Celtic" cable look. However, behind the cable design lies the ancient European history of the Celtic civilization. Their delicate artistic talent, magnificient craftsmanshp, and skills in gold smithing and crafting inspired the brand owner, Mr. Phillipe Charrioll, to create a modern interpretation. He created a collection of luxury and exclusive watches, jewelery, writng instruments, eyewear, and leather goods, and named it the "Celtic" collection.

The "Celtic" concept and the brand owners philosophy towards life, "Lart de vivre la diffrence," translated as "the art of living the difference," were embraced by people who wanted to share the same expereience and philosophy of life. In the first five years of the brands history, Phillipe Charriol had achieved a phenomenal growth. The brand has been growing on a heatlhy double-digit scale scale ever since.

Today, the brand has blossomed into an international luxury brand with multi-product collections that range from fine watches, jewelry, and leather goods to writing instruments and eyewear. It has strong market positioning in the Far East region, U.S.A., and Europe. The brand has penetrated into over 2,500 outlets and built up over 40 freestanding boutiques, known as Phillipe Charriol Boutiques.

These achievements are quite impressive for a brand with such a short history. The great success of the brand had been attributed to the suitable pricing, the impeccable "Celtic" design concept, the reliable quality and its coherent, consistent marketing communication program on a worldwide scale.