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Piaget & Co. was founded in 1874 by Georges Piaget, a farmer turned watchmaker in the village of La-Cote-aux-Fees, who began assembling watches to earn extra money during the meager winters. Not much is known about the companys early years, except the fact that his sons eventually took over the business and guided their fathers company through two world wars and the Great Depression.
Prior to World War II, Piaget watches were marketed through other companies, who engraved their own names on the dials. Following World War II, however, the founders grandsons Gerald and Valentin Piaget took over and embarked on an ambitious plan to give their grandfathers company a stronger identity in the marketplace. A new collection of wristwatches was premiered and caused quite a sensation. The...
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