Luxury Watch Brands

A. Lange & Sohne

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Known for intricate complications and spectacular craftsmanship


Year Founded

1845

Headquarter City

Glashütte, Germany

Maison

Richemont

Tier

Ultra-luxury

Arnold & Son

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Historical heritage in marine chronometers


Year Founded

1764

Headquarter City

La Chaux-de-Fonds, Switzerland

Maison

Citizen

Tier

Luxury

Audemars Piguet

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Famous for the Royal Oak, an iconic luxury sports watch


Year Founded

1875

Headquarter City

Le Brassus, Switzerland

Maison

Independent

Tier

Ultra-luxury

Bell & Ross

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Known for square, aviation-themed watches.


Year Founded

1992

Headquarter City

La Chaux-de-Fonds, Switzerland (Company HQ in Paris)

Maison

Independent

Tier

Luxury

Blancpain

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Oldest watch brand, known for complicated dress watches and the Fifty Fathoms dive watch


Year Founded

1735

Headquarter City

Le Brassus, Switzerland

Maison

Swatch Group

Tier

Ultra-luxury

Breguet

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Invented the tourbillon and renowned for high complications


Year Founded

1775

Headquarter City

L’Abbaye, Switzerland

Maison

Swatch Group

Tier

Ultra-luxury

Breitling

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Emphasis on aviation watches, precise and robust


Year Founded

1884

Headquarter City

Grenchen, Switzerland

Maison

Partners Group/CVC Capital

Tier

Luxury

Bvlgari

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Diverse luxury goods, jewelry, and watches


Year Founded

1884

Headquarter City

Jura, Switzerland (Company HQ in Rome)

Maison

LVMH

Tier

Luxury

Cartier

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Known for its elegance, jewelry, and iconic watch designs


Year Founded

1847

Headquarter City

Paris, France

Maison

Richemont

Tier

Luxury – Famous Jeweler

Chanel

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Fashion powerhouse with a line of sophisticated watches


Year Founded

1910

Headquarters

La Chaux-de-Fonds, Switzerland (Company HQ in London)

Maison

Independent

Tier

Luxury

Chopard

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Known for high-end timepieces and jewelry


Year Founded

1860

Headquarters

Geneva, Switzerland

Maison

Independent

Tier

Luxury

Innovative designs and famous for the Admiral’s Cup line


Year Founded

1955

Headquarters

La Chaux-de-Fonds, Switzerland (Company HQ in Hong Kong)

Maison

Citychamp

Tier

Luxury

Daniel Roth

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Specializes in high-complication timepieces


Year Founded

1989

Headquarters

Vallée de Joux, Switzerland

Maison

LVMH

Tier

Luxury

De Bethune

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Cutting-edge technology with bold but elegant designs


Year Founded

2002

Headquarters

L’Auberson, Switzerland

Maison

1916 Company (Watchbox)

Tier

Ultra-luxury

DeWitt

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Watches with “automotive” themes and high complications that can often be found for 1/6th their original retail price


Year Founded

2003

Headquarters

Geneva, Switzerland

Maison

Independent

Tier

Ultra-luxury

Fashion brand offering elegant and stylish timepieces


Year Founded

1946

Headquarters

Paris, France

Maison

LVMH

Tier

Luxury

F. P. Journe

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Craftsmanship and innovation in haute horology


Year Founded

1999

Headquarters

Geneva, Switzerland

Maison

Independent (Chanel owns 20%)

Tier

Ultra-luxury

Franck Muller

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Known for complicated and unique watch designs


Year Founded

1992

Headquarters

Geneva, Switzerland

Maison

Independent

Tier

Luxury

Gerald Genta

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Gerald Genta was the most famous watch designer of all time. Bulgari bought his brand in 2000.


Year Founded

1969

Headquarters

Geneva, Switzerland

Maison

LVMH

Tier

Luxury

Girard Perregaux

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Known for innovations and high-quality watchmaking


Year Founded

1856

Headquarters

La Chaux-de-Fonds, Switzerland

Maison

Sowind Group

Tier

Luxury

Glashütte Original

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Fine German watchmaking traditions and craftsmanship


Year Founded

1994

Headquarters

Glashütte, Germany

Maison

Swatch Group

Tier

Luxury

Known for exquisite jewelry and high-end watches


Year Founded

1960

Headquarters

London, England

Maison

Independent

Tier

Luxury – Famous Jeweler

Grand Seiko

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High-precision watches, synonymous with Japanese quality


Year Founded

1960

Headquarters

Suwa-Shi and Shizukuishi, Japan

Maison

Seiko

Tier

Luxury – Famous Jeweler

Greubel Forsey

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Pioneering innovative watchmaking and craftsmanship


Year Founded

2004

Headquarters

La Chaux-de-Fonds, Switzerland

Maison

Independent

Tier

Ultra-luxury

H. Moser

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Known for minimalist designs and sophisticated movements


Year Founded

1828

Headquarters

Schaffhausen, Switzerland

Maison

Independent

Tier

Luxury

Harry Winston

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Renowned for high-end jewelry and luxury timepieces


Year Founded

1932

Headquarters

Geneva, Switzerland (Company HQ in New York City)

Maison

Swatch Group

Tier

Luxury – Famous Jeweler

Hublot

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Fusion of traditional watchmaking with modern materials


Year Founded

1980

Headquarters

Nyon, Switzerland

Maison

LVMH

Tier

Luxury

Known for pilot’s watches and large, legible dials


Year Founded

1868

Headquarters

Schaffhausen, Switzerland

Maison

Richemont

Tier

Luxury

Jaeger-LeCoultre

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Known for intricate complications and Reverso collection


Year Founded

1833

Headquarters

Le Sentier, Switzerland

Maison

Richemont

Tier

Luxury

Konstantin Chaykin

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Russian brand focusing on unique and artistic timepieces


Year Founded

2003

Headquarters

Moscow, Russia

Maison

Independent

Tier

Artsy luxury

Laurent Ferrier

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Emphasis on traditional craftsmanship and elegance


Year Founded

2009

Headquarters

Plan-les-Ouates, Switzerland

Maison

Independent

Tier

Ultra-luxury

Artistic and avant-garde six-figure timepieces


Year Founded

2005

Headquarters

Geneva, Switzerland

Maison

Independent

Tier

Avant-garde ultra-luxury

Known for the Speedmaster and Seamaster collections


Year Founded

1894

Headquarters

Biel/Bienne, Switzerland

Maison

Swatch Group

Tier

Luxury

Panerai

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Originally made for Italian Navy, iconic diver watches


Year Founded

1860

Headquarters

Neuchâtel, Switzerland (Company HQ in Florence)

Maison

Richemont

Tier

Luxury

Parmigiani Fleurier

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High-end watchmaking, known for restoration expertise


Year Founded

1996

Headquarters

Fleurier, Switzerland

Maison

Sandoz Family

Tier

Luxury

Patek Philippe

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Arguably the number one watch brand in the world, period.


Year Founded

1839

Headquarters

Geneva, Switzerland

Maison

Independent

Tier

Ultra-luxury

Paul Picot

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Known for precision and high-quality watches


Year Founded

1976

Headquarters

Le Noirmont, Switzerland

Maison

Independent

Tier

Luxury

Piaget

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Renowned for ultra-thin movements and luxury jewelry


Year Founded

1874

Headquarters

Geneva, Switzerland

Maison

Richemont

Tier

Ultra-luxury

Ressence

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Offers both classical and modern luxury timepieces


Year Founded

2010

Headquarters

Antwerp, Belgium

Maison

Independent

Tier

Artsy luxury

Richard Mille

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Cutting-edge materials and high-performance skeletonized timepieces


Year Founded

2001

Headquarters

Les Breuleux, Switzerland

Maison

Independent

Tier

Luxury

Roger Dubuis

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An underappreciated brand with bold designs and great movements


Year Founded

1995

Headquarters

Geneva, Switzerland

Maison

Richemont

Tier

Ultra-luxury

Synonymous with quality, precision, and iconic designs


Year Founded

1908

Headquarters

Geneva, Switzerland

Maison

Hans Wilsdorf Foundation

Tier

Luxury

Romain Jerome

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Although RJ went out of business in 2020, they made some loud, quirky designs in their day


Year Founded

2004

Headquarters

Geneva, Switzerland

Maison

Independent

Tier

Artsy luxury

Tag Heuer

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Sporty and precise timepieces with a focus on motorsports


Year Founded

1860

Headquarters

La Chaux-de-Fonds, Switzerland

Maison

LVMH

Tier

Luxury

Tiffany & Co.

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Known for elegance and high-end jewelry


Year Founded

1837

Headquarters

New York City, USA

Maison

LVMH

Tier

Luxury – Famous Jeweler

Sister brand to Rolex, offering quality at lower prices


Year Founded

1926

Headquarters

Geneva, Switzerland

Maison

Hans Wilsdorf Foundation

Tier

Affordable luxury

Ulysse Nardin

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Exquisitely-finished watches with nautical themes


Year Founded

1846

Headquarters

Le Locle, Switzerland

Maison

Sowind Group

Tier

Avant-garde ultra-luxury

Urwerk

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Futuristic and avant-garde timepieces


Year Founded

1995

Headquarters

Zurich, Switzerland

Maison

Independent

Tier

Avant-garde ultra-luxury

Vacheron Constantin

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The oldest continuously operating watchmaker, and part of the Holy Trinity


Year Founded

1755

Headquarters

Geneva, Switzerland

Maison

Richemont

Tier

Ultra-luxury

Van Cleef & Arpels

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Known for elegant and intricate high-end jewelry


Year Founded

1906

Headquarters

Paris, France

Maison

Richemont

Tier

Luxury

Zenith

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Famous for precision chronographs powered by the iconic El Primero


Year Founded

1865

Headquarters

Le Locle, Switzerland

Maison

LVMH

Tier

Luxury